Scribblenauts director: believe in the idea, move slowly

July 20th, 2009

Buzz is generated during E3 when writers hang out between meetings, or in dark corners of rented-out clubs drinking free drinks and discussing the day’s games. One title kept coming up in conversation this year: Scribblenauts. Everyone repeated that this was a game that had to be played, one that was going to make waves in the industry. The game was being shown in the back of Warner Bros.’ booth at the show, and always enjoyed a large crowd. We caught up with Jeremiah Slaczka, the co-founder and creative director of 5TH Cell, to talk about what made the game so special.

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