Bing Keeps Growing While Yahoo’s Steady Decline Continues

October 22nd, 2009

Google’s dominance in the search engine market isn’t likely to end anytime soon, but Microsoft’s Bing managed to continue its slow but steady growth last month. According to the latest data from Compete, Bing’s market share only grew from 8.7% in August to 8.8% in September, but the total query volume on Bing grew 8.2%. All the other major search engines except for Ask (+1.3%) registered a decline in total search queries last month.

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Yahoo

Yahoo Search continues its steady decline. Yahoo Search lost another 1% market share last month and has now lost a total of 5% since September 2008 when it still owned 18.8% of the market according to Compete. The total search volume on Yahoo was down 8% and Yahoo served 100 million less queries in September than August.

Google, Ask and AOL Hold Steady

Google’s market share grew slightly from 72.3% to 72.6%, while Ask and AOL remained stable. Based on this data, Bing seems to be eating into Yahoo’s market share, but isn’t growing at Google’s expense.

Searches Per Day

Compete’s Mark Madjarac points out that Bing’s numbers are even more impressive when you take into account that Bing’s users tend to perform fewer searches on the service (5 searches per user per day) than Google’s users (5.6 searches). Yahoo users performed an average of 7.8 searches per day.

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