“This Means Something:” Why the Magazine Industry Is Suddenly Crowing About Tablets
December 6th, 2009
“This Means Something:” Why the Magazine Industry Is Suddenly Crowing About Tablets
Whenever companies do something inexplicable, the nerd in me always comes back to that scene in Close Encounters of the Third Kind when Richard Dreyfus keeps building models of a mountain, culminating in a huge, muddy mess in his kitchen. Throughout it all he keeps saying “This means something.”
Well, the latest molehill into a mountain is the move by Time Inc. and Conde Nast, among others, to build a tablet-based interface for their flagship titles. This means something, but what it means is that the homes of Time and Gourmet (oh, wait), aren’t going to take the coming industrial disruption lying down.
Posted in Ted Crunch | 
Tags: Building Models, Close Encounters Of The Third Kind, Condé Nast, Disruption, Gourmet, Interface, Molehill, Muddy Mess, Nerd, Richard Dreyfus, Time Inc