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Posts Tagged ‘Advertising Tool’

Branchr Advertising Launches New Ad Network, CPMForest

Today, Branchr Advertising is announcing a new ad network called CPMForest. The new network focuses on using a CPM model for billing, which the company has not offered until now.

CPMForest is designed to appeal to a very broad market: while websites with low traffic are often rejected from CPM based networks, CPMForest aims to remove this barrier allowing all sites onboard regardless of their size. CPMForest uses custom technology to analyze websites and display relevant, contextually targeted advertisements in a fraction of a second.

CPMForest is available beginning today in a limited release, but will officially open up the ad network in 2010 to all advertisers. CPMForest is currently taking on board medium-to-large scale advertisers and ad partners for its full launch. CPMForest’s CPM is regularly between $0.10 and $3.50.

In August Branchr Advertising acquired CRM tool Atomplan, which is running as its own product right now.

There are a lot of other options for CPM advertising solutions, including Adagency1, Adpepper, AdSmart, Adtegrity, Banner Connect and others, so CPMForest is jumping into a crowded market.

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Peerset Rolls Out Psychographic Data Tool For Advertisers And Brands

Startup Peerset is launching an advertising data tool that generates “psychographic” recommendations and ad placement advice, based on content analysis. Peerset’s proprietary technology organically links interests, values, lifestyles and attitudes to brands, letting advertisers see the constellations of these links.

Sound confusing? That’s because Peerset’s technology is fairly complicated. The startup basically examines interactions on social media sites and then interprets these connections and provides recommendations to brands and advertisers based on the results. For example, if the ad subject is “Fashion,” Peerset may determine that the ideal audience is also communicating about “Sex and the City,” “sushi,” and “Madonna.” Peerset says that this data can help advertisers and brands figure out what audiences are likely to engage and connect strongly with a product or service.

Peerset goes beyond just giving advertisers data on target audiences; the startup actually integrates with existing ad serving systems and will place contextual adds next to connecting “subjects.” Peerset will actually execute media buys either through social media publishers or through ad networks which let you target by keyword. For example, the “Fashion” ad would be placed next to content about Sex and the City or sushi.

And Peerset’s technology lets advertisers create campaigns that target and connect with audiences who share similar values, interests or lifestyles. It should be interesting to see if Peerset’s technology proves to be profitable for advertisers and brands.

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