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Posts Tagged ‘Attitudes’

91% Of iPhone Users Would Recommend Device Vs. 69% Of webOS Users: AdMob

AdMob, the mobile advertising network currently being acquired by Google, this morning featured the latest results of its monthly analysis of consumer usage and attitudes across the Android, iPhone and webOS application platforms in its January 2010 AdMob Mobile Metrics Report.

Among the most interesting things the survey found is the conclusion that 91 percent of iPhone users would recommend their device, compared to 84 percent of Android users and only 69 percent of webOS users.

That 22% difference has got to hurt for Palm.

Other than that, not much noteworthy in this month’s survey results, which states that consumers who use iPhone and Android devices showed “remarkably similar” activity levels, downloading approximately the same total number of applications and spending approximately the same amount of time using them. What I would deem logical and not remarkable at all.

AdMob further says iPhone users continue to download more paid applications, with 50 percent of users purchasing at least one paid application a month compared to 21 percent of Android users. The survey also included consumers on webOS devices and found that they downloaded fewer paid and free applications, although they remain active.

AdMob says it stores and analyzes handset and operator data from every ad request in a network of more than 15,000 mobile Web sites and iPhone, Android, and webOS applications. The AdMob share is calculated by the percentage of requests received from a particular handset; it is a measure of relative mobile Web and application usage and does not represent handset sales.

Additionally, AdMob claims that the number of ad requests to their network went up 32 percent between December and January, to a total of 15.2 billion ads.

(Image via TiPb)

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Peerset Rolls Out Psychographic Data Tool For Advertisers And Brands

Startup Peerset is launching an advertising data tool that generates “psychographic” recommendations and ad placement advice, based on content analysis. Peerset’s proprietary technology organically links interests, values, lifestyles and attitudes to brands, letting advertisers see the constellations of these links.

Sound confusing? That’s because Peerset’s technology is fairly complicated. The startup basically examines interactions on social media sites and then interprets these connections and provides recommendations to brands and advertisers based on the results. For example, if the ad subject is “Fashion,” Peerset may determine that the ideal audience is also communicating about “Sex and the City,” “sushi,” and “Madonna.” Peerset says that this data can help advertisers and brands figure out what audiences are likely to engage and connect strongly with a product or service.

Peerset goes beyond just giving advertisers data on target audiences; the startup actually integrates with existing ad serving systems and will place contextual adds next to connecting “subjects.” Peerset will actually execute media buys either through social media publishers or through ad networks which let you target by keyword. For example, the “Fashion” ad would be placed next to content about Sex and the City or sushi.

And Peerset’s technology lets advertisers create campaigns that target and connect with audiences who share similar values, interests or lifestyles. It should be interesting to see if Peerset’s technology proves to be profitable for advertisers and brands.

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Apple approved Gmail app for iPhone. Has hell frozen over?

Filed under: Apple Corporate, Odds and ends, iPhone, App Store

TechCrunch is reporting today that an iPhone App that utilizes the Apple Push Notification system to let you know you have new Gmail is about to hit the app store. The app, called GPush, is developed by Tiverias Apps, and gives Gmail users an instant notification that new mail has arrived. iPhone users will still have to read their mail, either in a browser or the Apple Mail client, but the notifications will be essentially instant.

It’s an interesting development, given how badly other Google-related apps have fared of late on the iPhone. The developers of the app say it has been sitting unapproved for a month, and they are wondering about the timing of it suddenly being blessed.

Of course this app was not likely to get AT&T all hot and bothered, so it is not a perfect test of a seismic shift in the attitudes around Apple, but any change in the way the App Store works will be interesting to watch.

GPush will be US$0.99 for a week, then will be sold for $1.99 after.

via: TechCrunch

TUAWApple approved Gmail app for iPhone. Has hell frozen over? originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 10 Aug 2009 14:00:00 EST. Please see our terms for use of feeds.

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Changes in Apple attitudes force changes in Google Latitude

Filed under: Internet Tools, iPhone, App Store

We didn’t want to let the week slip into the weekend without mention of the long-awaited release, on Thursday afternoon, of Google’s Latitude client for iPhone, allowing users to update their locations to the social service and keep track of friends and family on the move (otherwise known as “iStalkU” — no, sorry, that was Loopt, my mistake). You can access the service by browsing to http://google.com/latitude on Mobile Safari on your iPhone or iPod touch.

Yes, that’s right, browsing. Latitude, believe it or not, is a web app — which means that you can’t get push notifications about your contact’s movements, or keep constant tabs on folks without leaving Safari running. Intriguing. As Google’s Mat Balez notes in his blog post announcing the Latitude release, Google actually developed a native app for Latitude… only to have Apple, uh, suggest that the big G redo the concept as a web app to avoid user confusion with the Maps app. Really? Must have been an interesting phone call.

David Coursey at PC World is frustrated with the limitation, and it’s hard to fault him. Meanwhile, location-centric apps like Brightkite are already on the store — of course, they are also kneecapped by the lack of a backgrounding mode to send updated position fixes.

If you’re a Latitude fan, give us your feedback on the new web app below.

Thanks to everyone who sent this in.

TUAWChanges in Apple attitudes force changes in Google Latitude originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 25 Jul 2009 01:30:00 EST. Please see our terms for use of feeds.

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UK men pirate more than women; everyone confused over rights

British men are much more willing to pirate online music and video content than women, according to the results of a new survey. UK-based IT services company Telindus has released a report that examines the attitudes of adults in the UK when it comes to music and film rights online, noting that many users are confused over intellectual property rights and believe that once content is posted online, it’s essentially a “free for all.”

According to Telindus’ survey of 2,000 UK adults, a full 50 percent of men who download various media said that they never paid for content online, compared to 38 percent of women. Don’t get too worked up over this battle of the sexes, though—neither number is particularly good for content owners. Three out of five (60 percent, for those keeping track) adults said they didn’t believe musicians should profit from their music and videos being downloaded online, and more than two-thirds said the same of TV and filmmakers.

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