Posts Tagged ‘Chip Company’
How to Profit off the Poor… and Keep Your Soul
How to Profit off the Poor… and Keep Your Soul
DELHI, INDIA–“I’ll take you! I live there!” a small boy with a blue shirt and a perfect toothy grin said as he ran ahead of me. His quiet friend in yellow jogged beside him smiling shyly, his jet-black Elvis curl bobbing on his forehead. The boy in blue stopped a few yards in front of me turned around, beaming and added in Hindi, “I know computers quite well.”
These weren’t middle class kids on the well-trod, parent-driven Indian path to seats at IIT. These were Delhi slum kids, whose families likely live on less than $2 a day. And yet, for the last five years, they’ve spent several hours of their free time every day playing games and learning English, Math and Science on computers.
So how have they bridged the much-agonized-about digital divide without a hand out from a chip company, computer company or wealthy philanthropist? A for-profit Indian company called NIIT.
It started back in 1999 when Sugata Mitra, NIIT’s chief scientist, noticed his kid could learn how to use gadgets like a mobile phone far faster than tech-savvy adults could. At this time, most computer “labs” in Indian schools were one or two computers that were only to be used under the strict supervision of a teacher. The reasoning was computers were expensive and required training and supervision. As a result many kids only got to look at them from afar in the classroom.
Instead Mitra wondered what would happen if he left a computer out in the open for a group of children to discover. So he literally knocked a hole in the office wall to the slum on the other side. He shoved a computer in the hole and set up a camera on a tree limb to record what happened. A 13-year-old, illiterate kid who’d never seen a computer wandered over tentatively, and soon realized he could move the cursor by moving a finger across the touch pad. Within four hours, a small group of kids had gathered. They had figured out how to open Internet Explorer and were playing a game on Disney’s Web site. “All of us were absolutely shocked watching that,” says Abhishek Gupta who heads the program now. Some expected the kids to break or even try to steal the computer.
A pilot project with the World Bank followed, and 22 of these “Hole in the Wall” kiosks were set up around the country from 2001 to 2005. The organization studied the results closely. The most obvious take-away was that kids left on their own will learn computers. The project also helped develop team-building and social skills—with 200 kids sometimes huddled around one screen. Whether the computers lead to more general academic improvement was less clear, but in many cases it was up measurably, Gupta says.
But interestingly when that partnership was over, NIIT didn’t take the project down the non-profit route. It’s not because the company is adverse to such things—it’s also opening a new high-end university that is run as a non-profit. But there’s a unique attitude in India that believes the way to eradicate poverty is to turn India’s scrappiest, free-market entrepreneurs on the problem, not to increase handouts.
NIIT now sells the kiosks at between $6,000 and $20,000—depending on which model and how many screens—to the government, who puts them mostly in schools in India’s poorest areas. There are 500 stations in India and a handful in 10 different African countries.
Having customers means NIIT has had to compromise on the original vision. For instance, the government requires administrators to keep an eye on the systems. They’re not open when an administrator isn’t there. But running the program as a business has assured its survival and given NIIT the cash flow to pour money into content creation so it doesn’t have to rely on the country’s spotty Internet connections for kids to stay engaged. Gupta says his job isn’t necessarily to be a profit center. Success is running a break-even program that makes a social impact. But that’s still a world away from a donor-funded program.
NIIT isn’t alone. For profit companies have made microfinance loans for years in India. One of the most known is SKS Microfinance. It was run as a non-profit in the early days, but when it was time to scale, decided to turn into a Sequoia Capital-backed startup. “It’s important to realize the poor have been paying three-to-four times more to the local money lender,” says Surendra Jain, a managing director with Sequoia in Bangalore. “There’s nothing wrong with using the same tools to scale the way other companies scale. The question is: In your heart are you doing the right thing?”
Even non-profits I’ve met over the last two weeks run themselves to rely on revenues not donors. An example is LabourNet, a company that seeks to move India’s huge informal workforce into a formal channel. The company organizes phalanxes of construction crews, drivers, cooks and retail clerks and matches them with the best employers. How does it reach them? Word of mouth and SMS. So far 7,000 workers are in the system.
It was started by Solomon JP. His umbrella non-profit organization, MAYA, has already produced one self-sustaining company that trains poor youth in making high-value furniture. With a grant from Bill and Melinda Gates Foundation, CHF International, an international NGO addressing urban poverty in India, is providing technical and financial support to help LabourNet become a self-sustaining enterprise. “Being poor isn’t about not having money, it’s a lack of capabilities,” JP says. So LabourNet doesn’t stop at getting poor people a job, it offers access to healthcare benefits, issues ID cards, and helps with bank accounts, literacy, and job training too. The worker pays a small fee, and the employer pays LabourNet a larger one in exchange for matching them up.
It’s hard work. JP has been working with the poor in Bangalore for some 15 years and says it’s like Hotel California. “I don’t recommend this path. I can never leave. I’m trapped!” he says with a weary half-smile. (I’m not sure what percentage of that is a joke.) But he believes he and others can solve the problem through self-sustaining means as long as organizations don’t sacrifice humanity in the name of efficiency.
It’s a dramatic difference from China, where most entrepreneurs are building businesses that are aimed squarely at the top of the pyramid or the burgeoning middle class. But since India is a democracy—and not an authoritarian one—it doesn’t have the same social safety net of other emerging worlds. It’s fitting that it’s trying to use a free-market economy to solve its social ills instead— something American do-gooders could probably learn from. After all, we’ve got our own digital divide.
One final note on NIIT’s Hole in the Wall program: It was allegedly the inspiration for the book “Slumdog Millionaire” which spawned the movie. “Where’s my Oscar?” is a favorite joke of Rajendra Pawar, the chairman and co-founder of NIIT. I asked a lot of people working to eradicate poverty how they felt about the movie, and most said it was neutral-to-positive for India. It doesn’t hurt to show rich Americans how one-third of India’s 1.2 billion-person population lives, even if it was sensationalized. The difference is none of them are banking on a one-time windfall as the answer.
Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.
Qualcomm hopes Snapdragon smartbooks take bite out of Atom
Qualcomm hopes Snapdragon smartbooks take bite out of Atom
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Qualcomm’s Snapdragon processor is finally coming to little laptops. The chip company has confirmed that its speedy ARM offering has been adopted by Lenovo for a new product with a netbook form-factor. The device will be available from AT&T, presumably offered with some kind of contract subsidy.
Despite being named after a flower, the Snapdragon has serious bite. Its Cortex-A8 core packs 1GHz of processing power, delivering an impressive balance of performance and energy efficiency. The chip is already being used in a handful of ultra high-end smartphones, including the HTC HD2 and Sony Ericsson’s upcoming Xperia X10 Android handset. The company hopes to bring it to more mainstream phones and other devices in the future.
Week in review: AMD simplifies the PC-buying process, we compare Facebook and Facebook Lite, and more
Week in review: AMD simplifies the PC-buying process, we compare Facebook and Facebook Lite, and more
Here’s a rundown of what happened in the last week of tech and business news. First up, the five most popular stories VentureBeat published in the last seven days. Despite all the speculation about Apple’s big event on Wednesday, it was our coverage of announcements from chip company AMD that interested the most readers:
Chip company AMD aims to simplify arcane PC-buying business — “Chip makers love to give their products arcane numbers and incomprehensible names. But this makes computer buying way too confusing for average people. Now Advanced Micro Devices says it’s going to simplify the process.”
Steve Jobs is going after the game market — “Apple chief executive Steve Jobs emphasized that Apple was going after the video game market, particularly with its iPod Touch gadget. That explains why there’s no camera in the iPod Touch.”
New AMD graphics chip can power six monitors at once — “On board an old World War II aircraft carrier, Advanced Micro Devices executives introduced new graphics chips meant to give consumers a killer entertainment experience and deliver a big blow to rivals Nvidia and Intel. The chip maker introduced a new generation of ATI graphics chips that will be part of desktops this fall and laptops early next year.”
Launching a start-up and having a family life: It’s possible! — “Raising our kids and being an entrepreneur wasn’t easy. Being in a startup and having a successful relationship and family was very hard work.”
How many vendors does it take to Microsoft’s Project Natal game control system? — “Microsoft took the wraps off its Project Natal — the controllerless, gesture-based game play system for the Xbox 360 — at the E3 show in June. But it never explained exactly how it was pulling off the image-recognition technology behind it.”
And here are five more stories that we thought were important, thought-provoking, or just fun:
Facebook Lite versus Facebook – how do they differ? — “Facebook today rolled out a very spare version of itself in the United States called Facebook Lite. … Let’s compare.”
Beatles or no Beatles? Apple rumor rundown for tomorrow’s event — “What else could Steve Jobs possibly be hiding just out of sight for tomorrow? Here’s the hot list of probable products, in decreasing order of believability.” [Oh, and here's a rundown of what Jobs actually announced at Apple's event.]
Outspark snares former Electronic Arts executive as CEO — “The brain drain from the old guard to the new continues in the video game business. Online game publisher Outspark is announcing it has hired former Electronic Arts executive Owen Mahoney as its chief executive today.”
WorkScore launches a professional network where recommendations actually mean something — “The web is littered with a ridiculous number of professional networking sites, yet none that I find particularly useful. … Now an Oakland, Calif., startup called Reputation Networks is launching a site called WorkScore that sounds pretty close to what I’m looking for.”
Obama’s “green jobs” advisor Van Jones resigns under attack from right-wing — “Van Jones, an activist and ‘green jobs’ advisor to President Obama respected by many for his work in pushing for environmental justice in low-income neighborhoods, has resigned after controversy over statements and actions that enraged the Republican right-wing.”

