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Posts Tagged ‘Choices’

Plastic Logic QUE proReader delayed: time to reevaluate that pre-order?
Did you by any chance get in on the early QUE proReader pre-order? Well, we’ve got news for you that might be good or bad depending upon your perspective. A pre-orderer just forwarded us an email received from Richard Archuleta, CEO of Plastic Logic, detailing a shipment delay from mid-April to sometime in the summer, a date echoed by the QUE product site at Barnes & Noble. According to the email, the delay is due to a desire to “fine-tune the features and enhance the overall product experience.” Now the good news: credit cards have not been charged leaving disgruntled hopefuls either $649 (for the 4GB WiFi model) or $799 (for the 8GB WiFi + 3G model) to spend on something else. There are certainly more e-reader choices available now than when the QUE proReader went up for pre-order on January 7th — though not with the same sophisticated business-use approach or big 10.5-inch display… for that, you’ll have to wait for Skiff to ship. Or maybe you’d prefer a full color LCD tablet instead? Regardless, you do have choices. Full email after the break.

[Thanks, Anonymous Tipster]

Continue reading Plastic Logic QUE proReader delayed: time to reevaluate that pre-order?

Plastic Logic QUE proReader delayed: time to reevaluate that pre-order? originally appeared on Engadget on Fri, 12 Mar 2010 05:53:00 EST. Please see our terms for use of feeds.

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Comscore Study: Social Gamers Want Marketing Offers For Currency

A new study by Comscore will be released on Wednesday that may give hope to social gaming startups trying to monetize users. 35% of the survey respondents said that they engage in “marketing actions” to earn virtual currency (such as watching a video, filling out a survey, etc.), and 53% said they be willing to consider marketing action for currency if given the choice.

The study was conducted by Comscore, sponsored by Offerpal, and included responses from 799 Comscore panelists who play games on social networks at least once per month. 54% of panelists play games at least daily.

This is good news for game developers who’ve had their monetization choices somewhat fenced in over the last few months. Gamers 25-34 are the most likely to earn virtual currency for marketing actions, according to the study – 71% of panelists in that age group said they are “very likely” to consider this.

The study also showed that about 30% of panelists don’t have the ability to pay cash for virtual currency. But more than half of all panelists, including a majority of those that can pay cash and a majority of those that cannot pay cash, were willing to consider marketing actions.

The bottom line of the study is that even users who have the ability to pull out their wallet want options when it comes to social games. And as long as they don’t get scammed along the way, we’re just fine with it. Watch a video in exchange for Zynga points? That’s a better deal than the credit card.

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TechCrunch Takes Over YouTube For A Day

If you head over to YouTube right now, you may find that the videos on the homepage are significantly better than usual. Well, maybe not — but at least it’ll have a strong bias for startups, Silicon Valley, and the tech industry in general. That’s because YouTube has invited us to be part of their ‘Curator of the Month’ program, which means we got to submit a playlist of our favorite videos, which will be shown on the homepage throughout the day. You can find our full list of choices right here.

To build the playlist, we polled the whole TechCrunch crew for their favorite clips, which range from JESS3’s State of the Internet to a Jeff Bezos talk on minimizing regret. There are a few oddballs in there too, like this bizarrely catchy song about Excavator Trucks (a favorite of TC co-editor Erick Schonfeld’s kids).

Hope you like our choices, and feel free to share your favorites (hopefully tech related) in the comments!

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Sometimes it Pays to Solve Hard Problems: CA Acquires 3Tera

As ReadWriteWeb’s Richard MacManus reported in 2006, 3Tera is a company to watch: “3Tera strikes me as a company to keep an eye on – they’re tackling a complex problem and they have a lot of potential customers out there.”

CA must agree. The companies have entered into a definitive agreement for CA to purchase 3Tera, adding it to CA’s growing list of cloud acquisitions.

Sponsor

Simplifying Deployment

3Tera’s focus is simplifying the deployment of environments. The tools also helps synchronize capabilities between cloud providers and so-called “private clouds” hosted inside a company’s data center.

The company has a GUI based application to help visualize, manage, and deploy solutions in the cloud. This is an important thing to solve, especially if time is of the essence in getting your cloud-based application supported by your IT team, and keeping your choices open after it is deployed.

The Cloud is Mainstream

As self-reported by the 3Tera team in their blog, this acquisition represented cloud computing becoming mainstream in IT. CA sees a need to fill in this piece in their portfolio and IT leaders are asking for tools to deploy and manage cloud infrastructure assets.

“We started 3Tera to radically ease the way IT deploys, maintains and scales – MANAGES – applications. Our AppLogic® cloud computing platform provides the foundation of our partners’ orchestration of cloud services for public and private clouds around the world. Today, we’re taking the next step in moving toward making cloud computing mainstream by joining CA.”

It looks like cloud computing is becoming essential to the enterprise. Is it in yours?

Discuss

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YouTube’s New Parental Control Feature Disappoints

Last night, YouTube added a new filtering mechanism called “Safety Mode” to the popular video sharing website used by millions. This option allows you to filter out the sort of videos you may find offensive, whether that’s those featuring adult content or violence or some other objectionable content. It will even filter out profanity from the YouTube comments.

Using the new setting found at the bottom of any YouTube video page, you can switch Safety Mode on or off. And while parents will certainly be tempted to do so in an attempt to enable parental control mechanisms for the site, they should be warned that even the least tech-savvy youngster can easily shut this new feature in a minute or less.

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Introducing “Safety Mode”

According to a post on Google’s YouTube blog, Safety Mode is enabled via a setting found at the bottom of any video page. To switch it on, scroll all the way to the bottom of the page and look for the new option listed directly under the “current location” and “current language” settings. (Note: this is apparently still being rolled out, you may not see it immediately).

If this is the first time you’re accessing the setting, the link will read “Safety Mode is off.” Simply click the link to set Safety Mode on by selecting “on” from the bulleted choices provided. Then click “Save” to close the configuration dialog box.

This will switch on Safety Mode for your current browsing session, but it will not make the change permanent. In order to “lock” in Safety Mode, you’ll first need to sign into your YouTube account with your password and then enable the setting. From that point forward, the option will remain enabled whenever you are logged into your YouTube account.

Designed for Parents

While on the one hand, it’s nice to have an option to keep the more offensive content out of sight, the majority of YouTube users aren’t likely to be offended by the service’s current crop of videos. YouTube already has relatively stringent guidelines to keep pornography, images of drug abuse, graphic violence and other objectionable material from being hosted on their service.

Instead, the YouTube users who are going to be most interested in a content filter like this are parents. Since YouTube is home to a number of kid-friendly videos including everything from the Muppets to the odd, yet strangely addictive YouTube character called “Fred”, the site has remained one of the top destinations on the net for children.

However, the new “Safety Mode” does little to prevent kids from seeing the content parents want to hide. Although once on it does a reasonably good job at filtering YouTube’s vast array of material, it’s only a button-click away from being turned off again. And if you think your kids can’t find the button in need of clicking then you just don’t know kids very well. If anything, today’s youngest generation of Internet users are more tech-savvy than their parents, often having to help mom and dad navigate around the Web, not the other way around.

Yes, It is Meant to be a Parental Control Mechanism

Some may argue that “Safety Mode” isn’t really intended to be a parental control mechanism – it’s just meant to be a handy filter for those of us with more delicate sensibilities. But YouTube’s own demo video states otherwise. “Safety Mode is an opt-in setting that helps screen out potentially objectionable content that you may prefer not to see or don’t want others in your family to stumble across while enjoying YouTube,” says the narrator. Who do you suppose those “others in your family” are? Granddad? Uncle Bob? No. Clearly YouTube is positioning the new setting as an option for parents.

In fact, in April of last year, Google informed the Federal Communications Commission (FCC) that they had begun work on a new content filter for precisely this purpose. The document (viewable here) states that Google was providing the information to the government agency in response to the proceeding initiated by the Child Safe Viewing Act of 2007, a policy created to examine the blocking technologies available on the Web. In the document, Google states:

YouTube engineers are working on a number of initiatives designed to give users and families greater control to moderate their YouTube experience, including the ability to filter video comments they find inappropriate. This new feature, which is currently being tested in the United States, gives users control to set their own comment preferences by enabling them to choose whether to see all video comments, no comments, or filtered comments.

This seems to show that Safety Mode, first and foremost, was designed to be a sort of parental control mechanism and not just another handy setting. But allowing anyone to click a button to enable or disable the filtering mechanism simply isn’t good enough protection. Even if it’s switched it on for a particular user account, the user can switch it off again just by scrolling to the bottom of the page.

It may have been better if YouTube had introduced special “kid accounts” which forced users on a particular computer to sign in in order to see YouTube videos. Once enabled on a PC, visitors to youtube.com could have been presented with a sign-in box, not the YouTube homepage. The accounts could then be managed by parents who could enable and disable the filter at will. Instead, the “Safety Mode” feature looks as if it’s an attempt to placate the FCC and worried parents while not actually providing a anything the average web-savvy kid couldn’t figure out in 30 seconds flat. So parents, enable the filter if you must, but remember, no technology – and especially not this one - can serve as a replacement for actual parenting.

Discuss

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RIAA needs more time to ponder bad choices

The federal judge overseeing the Jammie Thomas-Rasset P2P case gave the recording industry a week to decide if it would accept his decision to slash Thomas-Rasset’s damages from $80,000 to $2,250 per song. But the labels haven’t decided yet, and they have just asked the judge for more time. In the meantime, they’re telling her that she can wipe her hands clean of the whole situation for $25,000.

The “Unopposed Motion for Extension of Time to Notify Court Regarding Plaintiffs’ Position on Remittitur” asks Judge Michael Davis to give the labels another 10 days to ponder the matter. The defense attorneys have already agreed to the request, which will likely be approved.

At the same time, the RIAA has given Thomas-Rasset a final settlement offer of $25,000, the totality of which would go to a musician’s charity. Otherwise, the RIAA will go ahead with the appeal. Thomas-Rasset has already chosen to challenge the damage award and one of her attorneys told CNET that she is going to decline the settlement offer.

So it appears that the case is far from over. Even if the recording industry were to accept the $54,000 in total damages; it made a point in its new filing of talking about its appeals court shot clock, reminding us that it might well accept remittitur (thus ending the trial phase of the case) but then appeal Judge Davis’ actions. Given the precedent-setting nature of the case, this would be expensive, exhausting, but not at all surprising.

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Startup therapy: Six questions to ask yourself regularly

(Editor’s note: Jason Cohen is an angel investor and the founder of Smart Bear Software. This story originally appeared on his blog.)

Therapists don’t tell you what to do. Rather, they ask probing questions that get you to discover for yourself what is true for you, your situation, and what you want.

You’re smart. You’ll make good decisions. But you also get bogged down in daily minutiae and putting out fires, meanwhile missing the big picture. That’s where this piece comes in: To splash cold water on your face, forcing you to face reality and continue to defend or change the important choices inside your business.

What follows is your startup therapy session. Having to think through and answer these questions forces you to identify what you need to do today to seek profits and growth.

In one sentence, what does your product do and who buys it? And in one sentence, why does someone buy your product?
These are surprisingly difficult questions. The shorter and more precise your answers, the more you understand why you exist. If the answer is:  ”I honestly don’t really know why people give us money,” that’s something to remedy immediately.

If you have an answer, is it because you have hard evidence that this is how your customers perceive you and why they give you money, or just because you believe it? “Evidence” means emails and Tweets and testimonials that use those words exactly; otherwise you’re likely interpreting their feedback to match your expectations. (I find myself constantly guilty of this disconnect.) If you don’t have evidence, it is OK to have a hypothesis but you should be concerned about collecting proof and disproof.

If you do know the answer, these two sentences should drive your marketing efforts. If these sentences aren’t on your home page, why the hell aren’t they? Is there anything else more compelling to potential customers? At the least, these represent the themes that drive your marketing campaigns.

What one thing is most responsible for preventing sales?

Do people not know you exist? Is it pricing? Not enough product features? Unorganized sales strategy? The look-and-feel of website? Something else?

Most little companies aren’t honest about this, yet it’s possibly the most important question you could ask. For example, I’m an engineer, so my first answer to “Why don’t you have more customers?” is almost always:  ”Because we need this feature.” You hear some potential customer say, “we will buy if you do XYZ” so you conclude that if you implemented XYZ people would start breaking your door down.

But is that really the case? If you added one feature and maybe satisfied that one customer (assuming they wouldn’t ask for a second thing – which, in my experience, they usually do), would that get you 100 more sales? For those hundreds of people who downloaded your software, but never bought — is the reason “not enough features?”

For the hundreds of thousands of people who never came to your website in the first place, or hit the front page and left after three seconds, is the solution “more features?”

When you honestly ask yourself this question, it will naturally lead into things you can do right away to get more people to the site, into a trial and/or into a sale. Don’t just rest on what comes easiest.

What’s one thing you could do to get more feedback from customers, potential customers or sales you’ve lost?
You already know that external feedback is the only way to empirically determine how to build products people want to buy. Maybe you can’t drop everything to solicit feedback (although folks like Eric Ries say you should), but surely it’s worth one day every month to go out of your way to collection information from the field.

To get the ideas flowing, here are eleven ways to get more feedback, most of which take less than a day to implement.

If you had zero revenue from now on, on what date would you run out of money?

The first thing this does is force you to nail down your monthly expenses and accounts payable. Second, you know the length of your fuse even in event of disaster (if you have revenue) or if you never manage to land a customer (if you’re just starting out).

More than that, knowing your “padding” as I used to call it is helpful in making decisions like “Can I afford to try this Risky Expensive Thing,” such as making your first hire or trying a $20,000 media blitz. Whenever you’re contemplating a new expensive idea that could be awesome but could be setting money on fire, your fuse date helps you know how much time you’re risking — time to recover if your bet doesn’t pay off.

Finally, knowing “the day my business could die” helps focus your attention on activities that bring in revenue.

If someone handed you $100,000 today, how would you spend it to maximize future profits?
This gets you to crystallize what cost-centric activities would most help your business. We get caught up in free-but-takes-tons-of-time marketing and development activities — and most of the time that’s a good way to think — but sometimes it’s still true that “you have to spend money to make money.”

Sometimes the “thing you could do” is so compelling, it might mean you should raise a small angel round or consider debt. Typically it’s best to get by with minimal debt and investment, but if the “thing you could do” is transformative, you might reconsider.

Think about these. We’ll do a follow-up session next Friday…

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Samsung’s 14MP CL80 packs integrated WiFi, 3.7-inch AMOLED touchscreen

It’s not impossible to find a camera with integrated WiFi out there, but your choices are unquestionably limited. Thankfully for those in the market for such a device, it seems as if Samsung is gearing up to release quite the formidable opponent. Without so much as an official press release, the CL80 has emerged on the outfit’s website packing a 14 megapixel sensor, optical image stabilization, a 3.7-inch AMOLED touchscreen (capacitive with haptic feedback), a 720p movie mode (H.264), microSD expansion slot (groan…), USB 2.0 connectivity and an above-average 7x optical zoom. The Instant Upload feature enables users to upload their shots to Facebook, Flickr, Photobox or Picasa, and for those who prefer to capture motion clips, it’ll also shoot your videos to YouTube when a hotspot is found. Nary a word has been spoken regarding price or release, but we’re going out on a limb here and surmising that much more information will be revealed at CES.

Continue reading Samsung’s 14MP CL80 packs integrated WiFi, 3.7-inch AMOLED touchscreen

Samsung’s 14MP CL80 packs integrated WiFi, 3.7-inch AMOLED touchscreen originally appeared on Engadget on Fri, 25 Dec 2009 04:15:00 EST. Please see our terms for use of feeds.

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