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Posts Tagged ‘Consumer Application’

AR App Development: Metaio Releases Unifeye Mobile SDK

At today’s Mobile World Congress, augmented reality company Metaio unveiled its Unifeye Mobile SDK and Android demo at Sony Ericcson’s Creation Day. The company is offering developers a chance to experiment with feature tracking, 3D animation rendering and real-time interaction. In other words, the world of augmented reality applications is about to heat up.

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We first spoke to Metaio in November when we looked at the company’s consumer application, Junaio. Since then Metaio has continued to work with clients like BMW, Siemens and Popular Science to produce augmented reality products on the Unifeye platform. Because of this established presence with major corporations, the release of the Unifeye mobile SDK should have marketers salivating at the thought of dictating the design of their own experiences.

The SDK will allow 3rd party developers to take advantage of the Unifeye platform applications including its configuration templates, 2D texture / image tracking, 3D object tracking, marker tracking, GPS tracking plug-ins, video support and web-based rendering engine. According to the company, ” You can choose from different programming layers by either using the comfortable high-level (black-box) API or having individual component access to rendering, capturing, tracking on a low-level basis.”

As more companies provide tools for the mobile AR development space, it will be interesting to see whether developers opt for their own proprietary applications or whether they choose to build their ideas within pre-existing applications via the Layar model. Regardless of how platform allegiances play out, there’s no denying that the release of new tools can only encourage further innovation in the types of experiences being developed. Perhaps we’ll see our user-generated AR experience in the near future. For more on the SDK visit metaio.com/products/sdk.

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Augmented Reality: Passive Consumers versus Creative Contributors

While 2009 has been the year of the API, it’s the codeless creative experiences that drive mainstream adoption. Every December ReadWriteWeb’s writers collect up their thoughts from 2009 and make predictions for the year ahead. My first prediction was that augmented reality applications would gain popularity. Part of that prediction was informed by a recent interview with Metaio Marketing Director Lisa Murphy.

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ReadWriteWeb first covered Metaio in early November when the company was set to release its editable consumer application Junaio. While products like Layar and Wikitude offer users a chance to passively view location-based notes and text, Junaio is the only service that offers non-coders the opportunity to edit layer content.

While Junaio is certainly its most popular product, the 6-year-old Munich-based company earns revenue by working with commercial clients like Lego, Popular and GM. Often described as “augmented reality marketing”, Metaio specializes in markerless tracking for advertising clients where a printed codes prompt a 3D webcam experience.

In the same way that consumers can generate their own QR codes via sites like Kaywa, is it possible that markerless AR tracking will one day yield a codeless creative experience? Honestly, it’s fine to hold up an Ikea catalogue and see a 3D sofa, but what good is a so-called immersive environment if the user is held captive in a passive consumer experience?

Says Murphy, “We chose to focus on the social aspects of Junaio by offering image sharing, oAuth and Facebook integration.” Nevertheless, she acknowledges that the company may open up the interface for further exploration. In keeping with its commitment to the social, we’re hoping Metaio finds ways to incorporate user-generated SketchUp creations in Junaio as well as an all-purpose AR tracking generator. In other words, rather than just interacting in an immersive environment, we’re hoping non-coders can contribute more than their eyeballs.

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Snowflake-shaped photovoltaic cells bring the holiday cheer

Sandia National Laboratories have unveiled their newest photovoltaic cells — glitter-sized particles made of crystalline silicon. The cells are made using common microelectronic and microelectromechanical systems techniques, and the results are pretty spectacular to behold. More interestingly, however, is the fact that they use 100 times less material in generating the same amount of energy as a regular solar cell.

Here comes the sun

Bacteria for better solar panels

Because of their size and shape, the cells are well-suited to unusual applications, and researchers envision mass-production of the cells for use on building-integrated tents or clothing, so campers (or military personnel) could recharge their cell phones on the go. Researchers also think that these particles will be inexpensive to produce, but there’s no word on when they’ll be ready for consumer application. We’ll keep you posted — but hit the source link for more a more detailed description.

Snowflake-shaped photovoltaic cells bring the holiday cheer originally appeared on Engadget on Thu, 24 Dec 2009 14:02:00 EST. Please see our terms for use of feeds.

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2010 Predictions

Every year the ReadWriteWeb team tries its hand at predicting the future. Looking back at our 2009 predictions, we got some wrong (I predicted that Facebook would sign up to OpenSocial) but others turned out to be on the money. I correctly guessed that the usual suspects would remain unacquired in ‘09 – Digg, Twitter, Technorati – but that FriendFeed would get bought. OK, so I guessed that Google would be the buyer. But close enough!

Without further ado, here are our predictions for 2010. We’d love to read your predictions in the comments.

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Richard MacManus, Founder & CEO

1. There will be a breakthrough consumer application for Internet of Things – involving the iPhone, RFID tags and a major consumer product such as books or groceries. In general Internet of Things will ramp up in 2010, with thousands more
everyday objects becoming connected to the Internet.

2. Google will acquire PostRank and promptly consign it to the same graveyard Feedburner went to.

3. Microsoft will acquire Wolfram|Alpha and Bing will continue to make small gains in the search market. Google will be distracted by increasing consumer complaints about content farms polluting Google search results.

4. A price war will erupt in the eBook market and Amazon.com will offer the lowest prices, leading to it gaining a dominant position in the market with its Kindle eBook Reader.

5. Google will partner with a large PC manufacturer from Asia, who will launch an inexpensive netbook powered by Chrome OS in the U.S. market. It will become a hot consumer item among school kids and university students.

Marshall Kirkpatrick, Lead Writer & VP Content Dev

1. Google Wave will win some respect back as people discover valuable uses for it and get used to the user experience.

2. Facebook will open aggregate user profile and social graph data for outside analysis.

3. Some serious user interface innovations will blow our minds.

4. Data portability will become more real, standard, expected and viable.

5. A new social network will rise to join the big ones. It may offer the privacy that Facebook is moving away from, it may be mobile and location-centric, it may focus on personal content recommendations.

Sarah Perez, Feature Writer

1. MySpace doesn’t quite make a comeback, but gets a fresh start of sorts with their music and entertainment offerings. The Gen Y/Gen Z demographic sees growth on the site but the network’s overall numbers continue to decline.

2. Twitter launches ads.

3. TweetDeck finally launches a web version and becomes the number 1 Twitter client other than twitter.com.

4. Cloud computing heats up. AWS, Google, Microsoft and others begin price wars to compete for customers.

5. The iPhone still rules and grabs more mobile market share than ever before.

6. Meanwhile, Android becomes the #2 mobile platform by year-end.

7. iPhone App backlash begins. There are too many worthless apps and no decent way to find the good ones. Then Apple surprises us with a brand-new feature that improves greatly upon their “genius” offering to help us find new and useful apps via iTunes.

8. iTunes announces a web service, thanks to the Lala acquisition.

9. Spotify finally gets the green light in U.S. and people go nuts for it.

10. The netbook craze dies down. People start buying new “in-between” devices that are slightly larger and more powerful than today’s netbooks – but smaller, more lightweight and cheaper than regular notebooks. Features like better processors, separate GPUs, and SSD HD options set these new “ultra portable” devices apart from the traditional netbook, but they’re still often called “netbooks” because of their size. Market confusion ensues.

Jolie O’Dell, Writer & Community Manager

1. MySpace relaunches as a content network, leveraging the bands and filmmakers they already have on board and dropping the emphasis on social networking.

2. Twitter will find a monetization model and launch things like ads and pro features.

3. Facebook will become the Borg. Its number of users will continue to climb until the network is as ubiquitous as Google and lay people confuse Facebook with “the Internet.” They’ll make more money and control more data than ever before.

4. iPhone’s exclusivity with AT&T will come to a breaking point and we’ll see network-agnostic iPhones.

5. On the bright side, 2010 will signal the death of the login. Third-party authentications will become the norm, and user data will be entrusted to a discrete handful of online properties. Users will pitch a hissyfit if ever they’re asked to create a username and password and upload an avatar. After all, doesn’t the Internet know they have a Facebook?

6. File-sharing will continue to be shut down around the world; by 2011, we’ll all be downloading via Tor and the U.S. will have instituted a lame 3-strikes-no-Internet policy.

7. Cybercrime will be more of an issue than ever. Expect to see a major governmental security breach in 2010, as the government continues to adopt 2.0 tech without strong and permanent infosec personnel and procedures in place.

Dana Oshiro, ReadWriteStart Writer

1. AR: Geo-locational games and AR will come together in 2010. We’re going to see strange behavior from those playing zombie shooter games on their commutes.

2. Agree with Sarah: Netbooks and gadgets like the PsiXpda are going to gain ground.

3. Mobile Music: Offline music caching will be expected of all streaming music apps.

4. The browser really will be the new OS.

5. Payment Systems: Between Square, PayPal X and advances in internet TV, we’re going to see payment options integrated in unlikely places.

Alex Williams, ReadWriteEnterprise Writer

1. Cloud computing will go through a shake-out. There are just too many companies out there for the market to sustain. The big players will go on a buying spree. The consolidation will deeply affect users. Some companies will fold overnight. Users will lose access to their data, leading to a whole new wave of skepticism about cloud computing. But it won’t be enough to slow down the move to cloud computing. More companies will consider the security risks as less of a factor, compared to the cost benefits and potential for innovation. Cloud computing technology will become more of a commodity. The business applications for cloud computing will take center stage.

2. The big players will come back strong. IBM, SAP and Microsoft will innovate just enough to show big gains with customers.

3. Consumer based social networks will make big efforts to gain wider access to the enterprise, as more companies seek to open up to the social Web. The information architecture of social networks will change to accommodate the greater degrees of control that the enterprise requires. This will bring on the rise of “social middleware,” services that act as a layer between social networks and the enterprise.

4. A new breed of social networks will emerge that act as one-stop shops for applications and services. These will look more like marketplaces than social hubs for conversations around the proverbial virtual water cooler. SaaS leaders will face off for this growing market.

5. iPhone, Android or the Blackberry? I expect the Android to be the talk of the enterprise, especially if the Google Phone does make it to market. Such a phone would eliminate carrier costs and break down walled gardens that have limited application development.

Sean Ammirati, COO

1. Facebook will go public & the IPO will be a huge financial success.

2. Hyperlocal advertising will heat up, delivering another nail in the traditional newspaper industry’s coffin. (Very similar to one of my 2008 predictions, but this time focused on the advertising aspects.) Specifically, it will be more common for a local establishment to pay marketing dollars to Yelp or FourSquare, for example, then their local newspaper.

3. Apple will release an “iTablet” and the world will be a better place for it. Ok, more accurately we’ll all think the world is a better place for it.

4. Agree with Jolie regarding “the death of the login.” I’m hoping for open distributed alternatives along with Facebook and a handful of others.

5. Between Boxee’s continued development and a new AppleTV (hopefully synched with their iTablet), it will become much more common to enjoy the Internet on a TV.

Elyssa Pallai, Marketing & Experience Manager

1. Skype becomes increasingly pervasive, as the younger generations force their parents to get online and consumers find new and interesting ways to cut costs and save money.

2. Software as service becomes ever more popular, as businesses and governments choose to focus on their core business and realize the benefits of lightweight technologies in the cloud – including rapid deployment and the low cost of switching.

3. The online user experience has a renaissance, as web browsers and hardware become more sophisticated and designers / developers take advantage of that.

4. The growth of Internet of Things continues, RFID tags in everything. The initial bugs will make funny things happen all around us.

5. iPhones and other smartphones become the purchasing tool of choice.

6. Consumers bypass carriers and create open wifi networks for all (which is already happening but not en mass).

Jared Smith, Webmaster

1. Backlash against the App Store causes more and more developers to defect to Android and competing platforms.

2. Google Chrome’s market share increases at Firefox’s expense. Internet Explorer continues to lose ground as more rich, HTML5-aware Web apps spring up on the scene.

3. Opera begins to struggle, as WebKit becomes the rendering engine of choice on mobile devices.

4. Social analytics features explode onto the scene in 2010. Twitter opens Pro accounts, including analytics and an API to access them. Google strikes a deal to integrate Twitter analytics with its Google Analytics product.

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Salesforce.com and Adobe: Applications Enriching The Platfom

Salesforce.com and Adobe have entered a partnership that allows developers to create rich Internet and desktop applications in the cloud. The partnership is just one more example of how an ecosystem is developing between Software-as-a-Service (SaaS) vendors and application developers.

In recent weeks Salesforce.com has partnered with a host of companies, including Box.net last week and an integration with Cisco earlier this month.

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The partnership with Adobe means that users may create enterprise applications on the Force.com platform.

Developers may create applications that are launched through a browser using Adobe Flash technology or on the desktop using Adobe Air.

This is intriguing. We’ve seen a number of consumer application developed using Adobe Air, including Tweetdeck, the rich Twitter application that has grown immensely in popularity. The partnership with Salesforce.com means that developers may create similar applications through the integration of third-party API’s that may provide another means for enterprise customers to create their own social applications.

We know there are any variety of ways to create applications for the enterprise but the relationship between Adobe and Saleforce.com demonstrates how easy it is becoming to create rich applications for specific, business purposes.

The simplicity is evident in the way developers create applications using Adobe Flash Builder. It’s a as simple as drag and drop to add such features as calendars, grids, charts, buttons and all the other elements to make the user interface compelling for the user.

On the desktop, the data is synced to the Salesforce.com environment via an API, creating an integrated platform for users.

Remember how third-party applications accelerated Facebook’s growth? A similar model is emerging in the SasS world. Applications are making SaaS platfoms rich integrated environments, tailored to the business user. Development is far easier than ever before, making it possible to create tools that can enrich the experience for the user by viewing data in ways that helps them take faster action without the need for an IT administrator or analyst to present it in a way that makes sense.

The release preview for Adobe Flash Builder is available at force.com. The product will be fully available in the first half of 2010.

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Sony Ericsson’s motion activated MH907 headset really could change things forever

See that? That’s the device that will forever change the way you to listen to music. At least that was the promise made in the teaser running up to today’s press event. The buttonless MH907 buds are the world’s first “Motion Activated” headphones with Sony Ericsson’s “SensMe Control” tech: bung them into your ears to automatically start listening to music, remove one bud to pause. The buds are activated by body contact and mimick the way we control sound now. What’s cool is that the headphones seem to use your body as an electrical conduit (a Body Area Network) based on this quote from the webinar:

“Requires conductive surface to activate the controls – i.e. your ears, hence it won’t turn things on in your pocket by just squeezing the ear buds”

If so, this is a first consumer application of this technology that we can recall. Available globally this week for any Fast Port equipped phone for just €39. Video fun after the break.

Continue reading Sony Ericsson’s motion activated MH907 headset really could change things forever

Filed under: Portable Audio

Sony Ericsson’s motion activated MH907 headset really could change things forever originally appeared on Engadget on Mon, 21 Sep 2009 06:12:00 EST. Please see our terms for use of feeds.

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