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Posts Tagged ‘Demographics’

iPhone users come in all ages but probably live near a big city

Filed under: Surveys and Polls, iPhone, iPad

The end of this week has brought a little flurry of information about the differences between iPhone and Android users. First up, Admob has released the results of a survey that says the iPhone is twice as popular as comparable smartphones in both young and old demographics. Unfortunately, we can only guess as to why (it would be a little more interesting if either age showed a preference for one phone over another), but it seems the iPhone has yet another remarkable trait: appealing to users of all ages. No wonder Apple is jumping in on the iPad — they really do have a pre-release audience.

But they can’t sit on their laurels for too long — according to a report at Myxer’s Boombox (via Fortune), the Android OS is picking up the pace, especially in what city folk call the “flyover states.” Android use of the program has actually surpassed iPhone users in Montana, the Dakotas, and Arizona and New Mexico, and the numbers are close in the Midwest, including Kansas and Missouri. That’s interesting — that could have something to do with the distribution of Apple retail stores, or maybe just more urban center dwellers are drawn to the iPhone. DC seems to be the exception, as Virginia and Maryland are much more Android, but otherwise, if you’re in a state with a big population center, odds are that you own an iPhone. Fascinating.

TUAWiPhone users come in all ages but probably live near a big city originally appeared on The Unofficial Apple Weblog (TUAW) on Sat, 27 Feb 2010 18:00:00 EST. Please see our terms for use of feeds.

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FCC boss keeps driving home the ’spectrum, spectrum, spectrum’ message for wireless broadband
Love him or hate him, it seems destined that the FCC’s Julius Genachowski will leave as big of a mark on the agency he’s leading — if not bigger — than his predecessor Kevin Martin did, because he’s hell-bent on shaking up the wireless airwaves and landlines he oversees in some pretty huge ways. Pushback from broadcasters is apparently quite strong, but he’s reiterated at a conference today that he intends to investigate freeing up TV spectrum for to make room additional wide-area wireless services, a move that certainly seems to make sense on the surface considering that universal broadband to the home — which could carry all the TV you’d ever need — is also high on Genachowski’s to-do list. The Universal Service Fund, which every American phone subscriber pays into and partly finances rural landline telephone operations where profits are harder to come by, is looking like a ripe target for renovation to bring broadband into the fold, theoretically making high-speed data more accessible to folks of all demographics and geographical affinities. Like the TV spectrum move, the USF realignment is meeting its fair share of detractors — mainly among rural landline operators who rely on the funds for operation, of course — but we’re definitely gaining confidence that this dude isn’t taking “no” for an answer in the long term.

FCC boss keeps driving home the ’spectrum, spectrum, spectrum’ message for wireless broadband originally appeared on Engadget on Tue, 01 Dec 2009 21:49:00 EST. Please see our terms for use of feeds.

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Study Reveals More Details About The iPhone Mom

A few months ago, we wrote about mobile ad network Greystripe’s study that placed “iPhone moms” (mothers of young children who own iPhones) as one of the new and growing mobile advertising demographics on the street. In August, Greystripe claimed that iPhone moms made up 29.5% of all iPhone users. Today, the ad network is releasing a follow-up report which offers detailed behavioral characteristics of moms in their iPhone ad network. Similar to the “soccer moms” demographic, iPhone moms are a consumer segment that has vast potential for advertisers and app developers.

The report shows several interesting patterns. For example, over 59% of iPhone moms surveyed say they let their children use their iPhone. And 41% of moms who own iPhons download apps specifically for their children to use.

Shopping is another key use of the iPhone for moms. Close to 60% of iPhone moms depend on their phone to locate the nearest store around them while 41.94% of moms use the iPhone to keep track of shopping lists. Other shopping activities include comparison shopping, (39.43%) downloading coupons (19%) or keeping track of items on sale (22.94%).

When it comes to actually shopping at the grocery store, a little over half of iPhone moms use their phones at the grocery store, with 40.14% using it as a shopping list tool and 22.58% using it as a recipe resource at the store.

Unsurprisingly, close to 90% of moms who have iPhones use it for personal entertainment which includes listening to music, browsing the Internet or using entertainment apps. Email comes in at a close second place with over 79.57% of iPhone moms surveyed using their phone for checking messages. And it seems that many moms use the device as an organizational tool with over 64% of iPhone moms using their phones to manage their calendar and schedule, which is 9% higher than the rest of the iPhone community as a whole.

Moms are looking to the iPhone and other smartphones as both a valuable organizational tool and an entertainment portal, making the iPhone a valuable advertising platform. While Greystripe says that this demographic have tended to be late adopters, I’m not so sure if this is true considering the rapid growth of “Mommy bloggers” over the past few years. There’s a blog that’s devoted to iPhone Moms and offers recommendations for kid and baby-friendly iPhone apps for moms to download.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

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Check Out the Companies That Make ReadWriteWeb Possible

Our mission at ReadWriteWeb is to explore the latest Web technology products and trends. We’re fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they’ve been up to lately. Pay them a visit and show your appreciation of their sponsorship of this site. Pay them a visit or tweet them a “Thank you” (see link below each sponsor) to show your appreciation for their sponsorship of this site. You can also start following some or all of our sponsors on Twitter with a few clicks on this TweepML page.

Interested in being a ReadWriteWeb sponsor? ReadWriteWeb is one of the most popular blogs in the world and is read by a sophisticated audience of thought leaders and decision-makers. We have several innovative new features in our sponsor packages that we’d love to tell you about. Email our COO Bernard Lunn for all the details.

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Mashery: API management services |
Rackspace: cloud computing experts |
Aplus.net: Web hosting |
Crowd Science: demographic data |
Hakia: semantic search |
Domain.ME: .me domain registrar |
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PayPal: Online payments |
Media Temple and SixApart: our hosts and blogging software

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Crowd Science

Crowd Science gives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we’ve struggled to get in the past. It’s important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use.

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Mashery

Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery’s expertise. At the “Business of APIs” conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper “Five steps to scaling your business development using Web services” to discover how you can use APIs for your business.

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Rackspace

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Aplus.net

Aplus.net offers a variety of services relating to Web hosting, including shared hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration.

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Hakia

Hakia is a semantic search engine. It delivers a new search experience based on focus, clarity, and credibility. You can compare Hakia to Google and Bing here.

Hakia currently powers
the contextual advertising link engine at ReadWriteWeb with its semantic advertising module, Contexa. Contexa provides page-level contextual analysis (in this case, of blog posts) on the fly and outputs keywords that represent the meaning of the page along with their meaning score. The Contexa system then matches ReadWriteWeb sponsors’ requirements with the contextual representation of the page to provide relevant ads for readers. Contexa is offered as a service and can be integrated into any ad system.

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Codero

Codero is a former division of Aplus.net. Codero became a separate entity focusing on dedicated and managed hosting solutions after the acquisition of Aplus.net’s shared hosting, web design, and domain registration services by Hostopia. “Codero” stands for collaboration, engagement, focus, reliability, and flexibility. It means a more secure computing experience for email, shopping, and data transfer.

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Groupsite

Groupsite.com is a self-serve platform for creating social collaboration communities called Groupsites. Groupsites combine the most useful features of social networking and collaboration tools enabling groups large and small to communicate, share and network. Groupsites are currently in use by more than 30,000 groups as user communities, intranets, member communities, team workgroups and social networks. Each Groupsite can be branded and customized and includes discussion forums, calendaring, file sharing, member profiles (professional or social), activity feeds and full-featured sub-groups among other group-centric features.

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TechSmith

Founded in 1987, TechSmith is the world’s leading provider of screen capture and recording software for individual and professional use. People use its products to capture content from their screens in ways that help them communicate more clearly, create engaging presentations for diverse audiences, and analyze product usability and customer experience.

With products localized into five languages and a distribution network of resellers in more than 30 countries, TechSmith’s global reach is continually expanding.

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NaviSite

NaviSite is a leading provider of enterprise hosting and application services for a diverse client base. Leveraging a diverse network of 16 enterprise-class data centers across the US and UK, NaviSite offers a predictable technology environment and a complete suite of infrastructure and application solutions.

NaviSite’s product and service offerings include:

• Vast custom application development capabilities, including SOA solutions, eCommerce, and Web 2.0 applications.
• Full stack of enterprise hosting services for mid-market companies, including shared, dedicated, and complex hosting, SaaS enablement, and colocation.
• Best in class managed hosting, such as virtualization and utility computing.

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Verio

Verio is the recognized industry leader in delivering online business solutions to SMBs worldwide. Distributed through its network of OEM and viaVerio channel partners, Verio’s solutions provide web hosting, application hosting and SaaS applications that enable SMBs to drive online success.

Verio has emerged as the preeminent provider of web hosting services worldwide. In 2000, the company became a wholly owned subsidiary of NTT Communications, one of the largest companies in the world and supports its operations through NTTs highly reliable and scalable Global IP Network. Through this network, customers and partners can extend their global reach with access to business solutions around the globe and in more than 200 countries.

Today, Verio leverages its financial strength and stability to support its growing customer base, extend its product leadership and expand its global footprint for partners worldwide.

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PayPal

PayPal is a safe, easy way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, buyer credit or account balances, without sharing financial information.

PayPal has quickly become a global leader in online payment solutions with more than 153 million accounts worldwide. Available in 190 markets and 18 currencies around the world, PayPal enables global ecommerce by making payments possible across different locations, currencies, and languages.

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ReadWriteWeb is hosted by Media Temple and is published using SixApart’s Movable Type.

If you’ve ever wondered what ReadWriteWeb looks like behind the scenes, or if you’ve never seen the Movable Type publishing interface – that’s it on the left. We recently upgraded to MT 4.23, which is the latest version. We got onto this release as soon as it was available – in fact our contacts at Six Apart emailed the actual code to us before it was up on their website. That’s customer service for you!

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Facebook Connect expands beyond iPhone to mobile web

Facebook Connect is continuing its march across multiple mobile platforms as the company endeavors to make itself the primary identification system for the web.

The company announced Facebook Connect for the mobile web today at Nokia World in Stuttgart, giving app developers outside of the iPhone an easier way to reach the social network’s users and their data. The company released the first mobile version of Facebook Connect for Apple’s iPhone, but naturally had its sights on other devices as well. Availability on Nintendo’s DSi came earlier this month.

Facebook Connect, which was launched in 2008, is a way for outside applications to access a person’s profile information when they register or use a service. It makes it easier to sign-up for new programs, because you don’t have to re-enter all your information. And because Facebook has always emphasized real identities, it’s more likely to provide the developer (and advertisers) accurate information about user demographics. The more applications Facebook Connect can bleed into, the stronger the company’s chances are of building an advertising platform across the mobile web where they can connect brands with apps or sites fitting a target audience.

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