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Posts Tagged ‘Financial Decisions’

EC Roundup: The soda principal and legal tips for securing angel financing

Here’s the latest from VentureBeat’s Entrepreneur Corner.

3 key legal tips for securing angel financing – Securing angel investing can be a confusing process for the start-up owner. Scott Edward Walker, the founder and CEO of Walker Corporate Law Group, gives three legal tips to help you ensured you’re not taken advantage of.

Can a single bottle of soda decimate your company? Absolutely. – Sometimes financial decisions that are seemingly rational on their face can be disastrous – and lead to major problems for a start-up. Serial entrepreneur Steve Blank describes an effect he has witnessed several times when a seemingly small perk is removed.

Three ways to avoid dog whistle marketing – It’s hard to make an impression as a start-up –but the reason no one’s hearing you might be avoidable. Jim Nichols, senior partner at Catalyst:SF, gives a few ways to make your message stand out.

The start-up chronicles: Experiments with Twitter – Serial entrepreneur has never been a big fan of Twitter.  So as he rolls out his latest venture, he hasn’t been real optimistic about its traffic-generating prospects. But a little trial and error has shown him there might be promise after all. Here, he runs down what he did to gain followers – and how the results have been.

Your most important support staff - Good employees are important, but if your family isn’t behind you in a start-up, it’s going to be a much harder road. Frank Levinson, founder of Finisar tells of a particular Christmas that his family postponed opening gifts to help with some critical company functions.

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Philips’ crazy Rationalizer bracelet / bowl concept is a mirror into your emotional well-being (video)

We’re still wrapping our head around this one, another crazy idea borne of Philips’ womb. The Rationalizer, a concept jointly developed by Philips and ABN AMRO, consists of two units aptly named EmoBowl and EmoBracelet. Intended for online investors working at home, the lights intensify and turn a brighter red when your emotions flare, offering what it calls a “mirror of emotion” to warn you that it might be good to take a breather and calm down before making any irrational financial decisions. A clever and surprisingly simple idea — flashiness aside, it looks like it’s just primary motivation is pulse detection — but frankly going by the website alone, we didn’t believe this was real at first. Sure enough, though, a call to Philips’ PR contacts confirmed its legitimacy, and reminded us of the last time we doubted one of the company’s lackluster concept sites, which ended up being the 21:9 widescreen TV. Does this mean we might one day actually get to wear one of these things? We can only hope. Concept videos after the break.

[Thanks, RicoPacino]

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Philips’ crazy Rationalizer bracelet / bowl concept is a mirror into your emotional well-being (video) originally appeared on Engadget on Tue, 13 Oct 2009 17:06:00 EST. Please see our terms for use of feeds.

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