Family Learning Center

Posts Tagged ‘Food Network’

Health and Sex Education: HealthCentral and 5min Video Partnership

Some conversations are best illustrated by educated strangers. Instead of listening to my mother drone on awkwardly about oral contraceptives, breast examinations and what she deemed “special lady time”, I wish I could have saved us both the embarrassment and consulted a health-related video site. Instructional video platform 5min is teaming up with HealthCentral to create just that. HealthCentral’s vast network of sites like Foodfit, MyBreastCancerNetwork.com and WellSphere will gain new video content via 5min’s matching system.

Sponsor

Earlier this month ReadWriteWeb covered 5min’s partnership with major lifestyle TV network Scripps. 5min is sharing Scripps content from sites like HGTV, the Food Network and the DIY Network and matching it to relevant 5min network partners. As of this evening HealthCentral will become a network partner with access to the content matching technology, content from 5min’s health category and streaming video advertising.

HealthCentral plans on exclusively selling video ad space to pharmaceutical and over-the-counter drug companies. In March, Nielsen released a reported that drug-related ad spending had been cut back by almost $1 billion dollars since 2007. While it’s tough to say if spending has decreased due to a shift from TV to more affordable web-based placements, 5min and HealthCentral are about to find out.

Discuss

Read the whole story…

Scripps Shares Food Network and HGTV with 5min

Israeli-based instructional video platform 5min is on a roll. After raising $7.5 million in Series B funding from Spark and Globespan Capital Partners, the company just signed a content and advertising partnership with major lifestyle TV network Scripps. Scripps programming such as content from HGTV, The Food Network and the DIY Network will be syndicated through the 5min site. Meanwhile 5min will also share some if its content back to the Scripps online properties.

Sponsor

When ReadWriteWeb first covered 5min in 2007, we described the company as “a place to find short video solutions for every practical question”. Today, as the television industry migrates to web-based interactive content, and as recession-era netizens flock to DIY programming, 5min becomes a more attractive advertising and content platform.

Said Lisa Choi Owens, Scripps’ senior VP of online distribution and partnerships, “The partnership with 5min gives us an innovative opportunity to vastly expand engagement with Scripps Networks brands by reaching additional targeted consumers across the Web.” The network plans on offering ad placement packages across relevant 5min content as an additional option to advertisers.

Discuss

Read the whole story…