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Posts Tagged ‘Madonna’

Dolly Parton Says: Mobile Roadie on Android Rocks

Mobile Roadie, the popular do-it-yourself platform that allows bands, celebrities and regular users to create iPhone apps without knowing how to program, just announced that it has now expanded its service to Google Android. With this new service, Mobile Roadie users can now create and manage both Android and iPhone apps simultaneously. Dolly Parton, Ashton Kutcher and Madonna are among today’s launch partners. A Mobile Roadie-based Taylor Swift app is also in the works.

Sponsor

Mobile Roadie is mostly targeted towards musicians, athletes, politicians, celebrities, blogs, conferences and venues, though you could also use the service to create your own vanity app.

For a set-up fee of $499 and a monthly management fee that starts at $29, Mobile Roadie allows users to create apps that include integration with third-party services like YouTube, Brightcove, Flickr, Ustream, Topspin Media, RSS feeds, Twitter and Facebook. Mobile Roadie also allows bands to integrate ticket sales through Ticketmaster and LiveNation.

Mobile Roadie will give a discount to publishers who choose to use the service for both their iPhone and Android apps. Customers can also choose to use the service to only create an Android app.

Vanity Apps for Android

While there are a quite a few DIY app-creation services (including MobileAppLoader, MobBase, Sweb Apps, App Breeder, etc.) for the iPhone on the market, this business hasn’t really caught on in the Android world yet. AppLoop, one of the first app generators for Android, for example, isn’t even in business anymore. Currently, iSites and MobileAppLoader are among the few app generators that allows users to create and manage both Android and iPhone apps.

As the market for Android apps continues to grow rapidly, however, it only makes sense for companies like Mobile Roadie to offer support for both platforms.

The advantage of using services like Mobile Roadie is that users can manage assets in both apps simultaneously. If bands want to highlight new videos or songs, for example, they don’t have to make changes to two apps to send these updates to their fans.

But Really, What Does Dolly Parton Think?

Mobile Roadie’s PR release also includes a great quote from Dolly Parton, who clearly prefers Mobile Roadie over smoke signals:

“My first phone was two tin cans tied together with string, and it worked pretty good. But now you can watch TV, download music and surf the web from your phone. Sure beats smoke signals. I never thought in my lifetime, that you’d be able to watch movies, read books and listen to music from a phone, but I guess the technology of tomorrow is here today. And to think that folks will be able to watch my Video Diaries and listen to my music on the go is just fantastic.”

Discuss

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Peerset Rolls Out Psychographic Data Tool For Advertisers And Brands

Startup Peerset is launching an advertising data tool that generates “psychographic” recommendations and ad placement advice, based on content analysis. Peerset’s proprietary technology organically links interests, values, lifestyles and attitudes to brands, letting advertisers see the constellations of these links.

Sound confusing? That’s because Peerset’s technology is fairly complicated. The startup basically examines interactions on social media sites and then interprets these connections and provides recommendations to brands and advertisers based on the results. For example, if the ad subject is “Fashion,” Peerset may determine that the ideal audience is also communicating about “Sex and the City,” “sushi,” and “Madonna.” Peerset says that this data can help advertisers and brands figure out what audiences are likely to engage and connect strongly with a product or service.

Peerset goes beyond just giving advertisers data on target audiences; the startup actually integrates with existing ad serving systems and will place contextual adds next to connecting “subjects.” Peerset will actually execute media buys either through social media publishers or through ad networks which let you target by keyword. For example, the “Fashion” ad would be placed next to content about Sex and the City or sushi.

And Peerset’s technology lets advertisers create campaigns that target and connect with audiences who share similar values, interests or lifestyles. It should be interesting to see if Peerset’s technology proves to be profitable for advertisers and brands.

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