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Posts Tagged ‘Major Search Engines’

Citysearch partners with OrangeSoda for online local advertising

Citysearch, a directory of local stores and services, today announced a strategic partnership and investment in OrangeSoda, an online search marketing service, to offer customers a more complete local online advertising service called CityGrid Complete.

Citysearch, a property of web giant IAC, recently launched CityGrid, a network of local business listings and advertising available through a set of APIs that can be used on websites or mobile devices. The network includes 15 million local business and 500 thousand paying advertisers reaching 140 million unique visitors, according to the company’s announcement.

The new CityGrid Complete takes the service to the next level by offering local businesses the ability to develop pay-per-click advertising, drive search engine optimization from major search engines, and access to an analytics dashboard for tracking.

Popular local listings site Yelp offers a similar set of APIs for enhancing websites and mobile devices though it hasn’t called on a special marketing firm to help its customers with search engine optimization marketing. MerchantCircle also has a similar network of nearly 15 million local businesses. Its business model is slightly different as it creates profiles for any business it can find and then gives them the option to pay to control it. The company signed its one millionth customer in January.

Citysearch also announced it has invested an undisclosed amount into OrangeSoda. OrangeSoda, launched in 2006, specializes in search engine optimization for small businesses and large companies local outlets, including Remax and Jiffy Lube. In 2008, the company secured a first round of funding for $5 million.

Companies: Citysearch, OrangeSoda

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Bing Keeps Growing While Yahoo’s Steady Decline Continues

Google’s dominance in the search engine market isn’t likely to end anytime soon, but Microsoft’s Bing managed to continue its slow but steady growth last month. According to the latest data from Compete, Bing’s market share only grew from 8.7% in August to 8.8% in September, but the total query volume on Bing grew 8.2%. All the other major search engines except for Ask (+1.3%) registered a decline in total search queries last month.

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Yahoo

Yahoo Search continues its steady decline. Yahoo Search lost another 1% market share last month and has now lost a total of 5% since September 2008 when it still owned 18.8% of the market according to Compete. The total search volume on Yahoo was down 8% and Yahoo served 100 million less queries in September than August.

Google, Ask and AOL Hold Steady

Google’s market share grew slightly from 72.3% to 72.6%, while Ask and AOL remained stable. Based on this data, Bing seems to be eating into Yahoo’s market share, but isn’t growing at Google’s expense.

Searches Per Day

Compete’s Mark Madjarac points out that Bing’s numbers are even more impressive when you take into account that Bing’s users tend to perform fewer searches on the service (5 searches per user per day) than Google’s users (5.6 searches). Yahoo users performed an average of 7.8 searches per day.

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