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Posts Tagged ‘Marketing Campaigns’

Ad.ly Launches Analytics For Sponsored Tweets

There’s been a bit of controversy around Ad.ly, which aims to link up high-profile advertisers with celebrities on Twitter and then distribute links to marketing campaigns through the user’s tweet stream with full disclosure. Launched this fall, the startup has created an interesting way to use the viral nature of Twitter and celebrity reach to develop an advertising model.

Today, Ad.ly has launched analytics for its platform, letting marketers and Twitterati measure the impact of their advertisements and Tweets. Some of the analytics that Ad.ly can now provide to advertisers include user engagement, male and female segmentation, location, and sentiment analysis. Ad.ly has partnered with PeopleBrowsr, a startup that data mines Twitter, to provide the data to users. Ad.ly’s founder Sean Rad says the reasoning behind the new feature “provide Twitter users the data they need to become more prolific content creators.”

Here’s how Ad.ly works: Ad.ly’s platform is self-serve for both the Twitter users and the advertisers. So for example, an advertiser for Dell could choose which Twitter power-user to pitch their ad too and then submit a bid to a particular user. The celeb (or publisher) then approves or denies the request. Once the publisher approves the Tweet, the message is sent out via their account by Ad.ly. Each campaign requires the celeb to send out four Tweets over the course of a week. It’s important to note that each Tweet identifies Ad.ly and links to an online interactive campaign for a brand. Celebs are paid handsomely and advertisers get their reach.

Many have doubted Ad.ly’s model because advertisements within a stream could distort a celeb’s authority. The idea that celebs (and advertisers) would be monetizing their followers is questionable and has raised some interesting discussions.

Of course, Ad.ly is just one of several ways that Twitter can be used for advertising. Robert Scoble presented us with a compelling model for advertising on Twitter, called a Super Tweet. We know Twitter is going to be incorporating advertising of its own soon, but we don’t know what this will look like yet.

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Shuttle gears up for CES with ‘we are not alien’ campaign, ominous video

Shuttle isn’t exactly a company known for aggressive marketing campaigns, but it looks to be changing its tune a bit in the lead up to CES, and it’s not too hard to see who its target is. While the company’s main website is still as bright and cheery as ever, the newly launched We Are Not AlienbWare.com is an entirely different tale, featuring an ominous teaser video that mixes Shuttle promos (and metaphors) in with footage from District 9. Of course, it is a teaser video, so it’s light on any details, but Shuttle is apparently promising something fairly big for CES. Hit up the link below to check out the video for yourself, or if it’s giving you fits, just hop on past the break and mash play.

Continue reading Shuttle gears up for CES with ‘we are not alien’ campaign, ominous video

Shuttle gears up for CES with ‘we are not alien’ campaign, ominous video originally appeared on Engadget on Tue, 08 Dec 2009 13:58:00 EST. Please see our terms for use of feeds.

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Placecast lands $5M more for location-triggered mobile advertisements

San Francisco’s 1020 Placecast, a company working on new mobile advertising technology, said today it raised $5 million in more funding to continue developing its opt-in location-triggered ad service.

Placecast, which previously raised $2 million, pushes advertisements from major brands to the consumer’s phone depending on their physical location, but allows users to opt-in to the system. Here’s a scenario: You’re shopping and have opted in to receive advertisement alerts from your favorite store, say GAP (you can do this by visiting the retailers store, website, or even Facebook page). You’ve parked your car and happen to be walking just a few blocks from a GAP — bang — your phone goes off and there’s a “30 percent-off” message from GAP on t-shirts.  While some might think this would be annoying, remember you did opt in.

For retailers, the service gives them an opportunity to combat dropping foot traffic at stores and energize regional specific marketing campaigns. Focusing on Fortune 500 retailers and brands, Placecast has several well recognized partners, including: Yellowbook, FedEx Office, Avis and Budget Rental Cars and Hyatt Hotels.

Placecast recently comissioned a survey by Harris Interactive that determined that 27 percent of consumers would be somewhat interested in receiving cell phone alerts about sales, assuming it was an opt-in system. As for what alerts they would be interested in receiving, the majority noted either restaurants, events or weather.

Similar companies like Useful Networks and Creativity Software are also providing global brands  – Burger King, BP, Samsung, Pearson and Walt Disney  – with location-based systems.

Round two funding included Quatrex Capital and current investors Onset Ventures and Voyager Capital.

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