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Wolfram Alpha’s $50 iPhone App: Too Expensive or Worth the Extra Money for the Premium Experience?

When Wolfram Research released its iPhone app for Wolfram Alpha earlier this week, most of the attention quickly shifted away from the features of the app itself and towards the high price of the app. At $49.99, Wolfram Alpha is far more expensive than most apps in the App Store today, where only a small number of highly specialized apps sell for more than $9.99. Today, we got a chance to discuss Wolfram’s pricing strategy with Schoeller Porter, the product manager for Wolfram Alpha’s iPhone app.

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Early Reactions

On Twitter and in the tech blogosphere, the reactions to the app’s price were anything but subtle. We called it “too expensive” ourselves, though others had stronger words for it. MIT’s Technology Review called it a “a pricey online calculator for geeks” – a product that’s more like the expensive but immensely powerful Mathematica than Stephen Wolfram’s original idea for Alpha (”Wolfram|Alpha aims to bring expert-level knowledge and capabilities to the broadest possible range of people”).

It is worth noting that the Wolfram Alpha app quickly appeared in the list of top 100 grossing apps in the iTunes App Store (iTunes link) and has been hovering at the lower end of the top 50 ever since. That doesn’t make it a breakout hit, but some people are clearly buying the app, even though only a small number of users have left reviews.

A Premium Price for a Premium Experience

There can be little doubt that the Wolfram Alpha team was expecting some backlash. As Porter told us today, the Wolfram Alpha team decided to price the app with the cost of a hardware graphing calculator in mind. At $50, the app costs roughly half of what a hardware calculator would cost. As Porter also stressed, the app offers a far superior range of features thanks to its connection to Wolfram’s server farm. The company thinks this price is justified because of the superior experience of using the app over the mobile website.

After using the app for a few days, we definitely have to agree there. The dual-keyboard solution makes entering queries in the app much easier than using the mobile site and accessing Wolfram Alpha from the app is also much faster then using the mobile site.

Porter noted that Wolfram is trying to set itself off from the mass of $0.99 apps that only get used once and are quickly forgotten. Instead, the company hopes that the app will become a regular companion for its users, whether they are using it for help with their homework in school or college, or in their professional life.

At the end of the day, this is an app for specialists. While Schoeller Porter worded this more carefully in our interview today, the basic fact is that Wolfram is charging a premium price for a premium experience. Users who don’t need the app can continue to use the website, while those who are willing and able to spend $50 on the app will get a superior experience. For the time being, Wolfram doesn’t expect to bring the price of the app down and so far, according to Porter, the team has been happy and excited about how the app has been performing in the marketplace.

The Price of iPhone Apps

This also leads into a broader discussion about the current pricing in the iPhone App Store, where even the most complex apps and games have to sell for under $10 to reach a wide audience. At the end of our discussion, Porter noted that the Wolfram app may lead to some changes here, though we have to wonder if anything is likely to change the current drift towards lower prices in the App Store.

It is also worth pointing out, though, that a lower price point opens up the market for an app to a far wider audience – often to the point where the lower price brings in exponentially more users and more than offsets any potential losses from the lower price.

What Do You Think?

Is Wolfram’s price point for the iPhone app a bold move? Hubris? Or would you be happy to pay $50 for the superior experience and ergonomics of the app?

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Wolfram Alpha Launch Starts Tonight at 5pm Pacific: Here is What You Need to Know

Wolfram Alpha, the new “computational knowledge engine” from the makers of Mathematica is scheduled to officially launch on Monday next week, but starting tonight, Alpha will ‘soft launch,’ starting with a live webcast of the launch preparations tonight. After that, Alpha will gradually open its doors to everybody throughout the weekend. We have had a chance to test a preview version of Alpha for the last seven days, and we are quite impressed with what we have seen so far. Here are some resources for getting up to speed with Alpha, as well as some recommendations for getting started with this powerful, but sometimes frustrating new tool.

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Wolfram and his team will chronicle the launch in a live webcast on justin.tv, which will start at 5pm Pacific/8pm Eastern tonight. We are not quite sure how Wolfram will manage the gradual launch over the weekend, though we assume that if you are on the preview waiting list, you will get first dibs.

Some Things to Keep in Mind

Here are a few things to keep in mind as you start experimenting with Alpha tonight or over the weekend:

• Wolfram Alpha is not a general purpose search engine – it does not directly compete with Google and if you treat it like Google, you will inevitably be disappointed.
• Check out the copious examples from the home page – they will give you a good idea of the type of queries that Alpha can handle best.
• Here is one thing we can almost guarantee: you will be disappointed at first (especially if you were expecting a Google killer).
  

  Alpha is a great tool, but it takes some time to learn its limits and strengths. Unlike Google, some searches simply don’t return any results at all.

Using Alpha

Once you get access to Alpha, here are some tips for how to structure your searches and searches you should try:

• If Alpha doesn’t give you the results you are looking for, try a different way of phrasing the query – sometimes even capitalization can make a difference!
• Try to search for anything that can be packed into data snippets (height of a mountain, chemical formulas, population stats, stars, planets, etc.) .
• Try combining two searches. Alpha usually does a great job with these kind of queries.
• Feed it some math problems. The fact that Alpha is based on Mathematica really shines through here.
• Do some test searches for food items or drugs.
• Let it solve some word puzzles for you. Just head to the “Words & Linguistics” section for some good examples.
• If you’re a sports fan, look up some baseball or football stats: “passing touchdowns Dallas Cowboys, Denver Broncos.”

Our Wolfram Alpha resources

Screenshots: See Wolfram Alpha in Action

Our Preview: Wolfram|Alpha: Our First Impressions

Wolfram|Alpha will be an amazing product, but it’s quite different from Google and other search engines. Indeed, maybe it is actually wrong to call it a search engine at all (and Wolfram prefers to call itself a "computational knowledge engine"). If you wanted to know what sights to see on your next trip to New York City, for example, Alpha, from what we’ve seen so far, will not be able to help you.

Our Review: Mixed Emotions: Our First Hands-On Test Of Wolfram|Alpha

At the end of the day, Wolfram Alpha is a tool; and once you take some time to learn its ways, it can become a very powerful tool. While a lot of media outlets have compared Alpha to Google, we think that this is a moot question. Alpha simply doesn’t want to be a Google killer and, in its current form, won’t take market share away from Google. As we reported in our first look at Alpha a few weeks ago, Alpha will take away some users from Wikipedia (but it’s no Wikipedia killer either), as it can give those users quick and easy access to a wide range of data.

For now, we expect Alpha to remain a niche player. It will be a highly valuable tool for a small subset of potential users. Though, hopefully, over time the team will add more and better databases to draw information from so that Alpha will become more useful to a mainstream audience as well.

Videos

Stephen Wolfram’s screencast demo of Alpha.

First Public Demo of Wolfram Alpha at the Berkman Center:

Stephen Wolfram and colleagues discuss the launch preparations:

Setting up the Wolfram Alpha data center (one of five W|A data centers):

Other Wolfram Alpha Reviews

Technology Review (compares Alpha to Google):

Generally, I did not use search terms that clearly had no computable answer (and therefore would have stumped Wolfram). But I also didn’t throw any softballs in areas close to the heart of its makers: physics, chemistry, engineering, and genomics. On hard-core scientific questions, it gives you tons of symbols and graphics and other information that would be useful to a researcher but obscure to most people. But on many common questions for which there is no obvious data element, you will not get much help. In any event, if its plans hold, you should be able to test it out yourself in two or three weeks.

Search Engine Land (very in-depth look):

Wolfram Alpha’s edge may be that it’s a unique repository of general knowledge that imitates a search engine (unlike Wikipedia, which has no search engine feel). Of course, the killer combination would be for Wolfram Alpha to be partnered with a major search engine. It’s something Wolfram said is being considered, though there are no formal discussions at the moment. The focus is really getting the service opened to the public and seeing how the initial reaction goes.

Telegraph:

How many times have you used to the internet to calculate the answer to a simple mathematical problem, for help with calculus, or for information on the GDP of Gibraltar? If the answer’s, “not often”, then it’s going to be quite some time before Wolfram Alpha crops up as your search engine of choice.

What Will You Ask?

If you are looking forward to the launch of Wolfram Alpha, let us know what questions you want to ask in the comments. We’ll try to answer the most interesting questions (try to give us specific queries!) with links to screenshots from the Wolfram Alpha preview in the comments until about 3pm PST today.

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