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Posts Tagged ‘New Macbooks’

New Macs, something else tomorrow?

Filed under: Desktops, Hardware, Odds and ends, iMac

Engadget is the latest to report a rumor that’s been circulating for months: tomorrow may be the day that we finally see those new Macs we’ve been waiting on. John Gruber claims we’re going to see new MacBooks and iMacs (which we’ll rate as “expected”), updated Mac minis (wouldn’t be a huge surprise, though we haven’t heard that so much about that one, particularly not a mini bundled with Mac OS X Server — a very nice idea, though), and something called a “Magic Mouse,” as well as a multitouch trackpad accessory. I have to admit: those last two sound less likely than the iPod touch camera — while the new MacBooks and iMacs definitely wouldn’t be out of place before a holiday season, breaking out brand new accessories without an event to back them up isn’t really Apple’s style.

But then again, ours is not to judge: the rumors say new mice and some sort of multitouch trackpad, so that’s what we’re passing on to you. Believe it or not, as you will. We’ll of course be up and refreshing Apple’s store constantly here at TUAW — if anything new shows up there, you’ll see it here ASAP.

TUAWNew Macs, something else tomorrow? originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 19 Oct 2009 22:00:00 EST. Please see our terms for use of feeds.

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HP and Dr. Dre team up to shill a limited edition Envy 15

Filed under: Laptops

HP and Dr. Dre team up to shill a limited edition Envy 15 originally appeared on Engadget on Fri, 18 Sep 2009 02:57:00 EST. Please see our terms for use of feeds.

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Found Footage: The reality distortion field, caught on video

Filed under: iPod Family, Odds and ends, Other Events, Steve Jobs, Apple, Found Footage

Think Apple’s products are “really great,” “incredible,” “amazing,” “really easy” to use, “awesome,” “terrific,” “incredible,” “great,” and “amazing”? If so, it’s probably because Apple told you that’s what they were in last week’s presentation. The above video’s been making the rounds — it’s all of the adjectives cut out of the recent Apple event, and compiled together into a machine-gun lineup of just how Apple sets up their products.

Now, just because these words kept showing up and being used doesn’t mean there’s some malicious brainwashing going on here — it’s probably true that Apple really does think that their products are “incredible,” and “amazing,” and “really great.” And let’s face it, they’ve never really been real up-to-date on the language anyway. They probably could use a thesaurus: maybe at the next event, the new MacBooks could be “marvelous,” “extraordinary,” or “glorious.”

But it does show you just how much we’re shaped by what we see at these events — Steve’s and Apple’s enthusiasm for these things is infectious. Apple’s products really are amazing, but it doesn’t hurt that most of us sit down to watch, read, or listen to an hour or two of them telling us just how “amazing,” “incredible,” and “really great” they are.

TUAWFound Footage: The reality distortion field, caught on video originally appeared on The Unofficial Apple Weblog (TUAW) on Thu, 17 Sep 2009 18:30:00 EST. Please see our terms for use of feeds.

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