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Posts Tagged ‘Panelists’

SXSW 2010 for Cloud Lovers

Fascinated by the cloud and what it means for the future of Web apps, social gaming, open-source and the after life? Then you have plenty to keep you busy if you are heading to SXSW this year.

This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn’t your cup of tea, be sure to check back for more information soon!

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Can You Run a ‘Serverless’ Business?

This discussion looks like one of the better cloud panels at SXSW. It features panelists such as Amazon CTO Werner Vogels, who is there to discuss how cloud computing platforms have evolved so that it is possible to run a ‘’serverless” business with confidence.

Accessibility: What It Is For and Where It is Going

How does the cloud affect accessibility? Will cloud-computing allow for a metaphorical curb cut out, allowing access to rich Internet applications? Ahhh – another example of how cloud computing is affecting all aspects of our word.

From the SXSW guide:

“Could a Software as a Service (SaaS) model deliver assistive technologies as a cloud-based service? The National Public Inclusive Infrastructure (NPII) is trying to do just that. As a facilitator for more rapid deployment of assistive technologies and a means to prototype new business models for emerging assistive technologies, AT could become part of an extensive infrastructure of readily available, electronic curb cuts that allow for seeamless access for a broader range of users than have been included to date.”

Drupal in the Cloud!
Pantheon is an open-source cloud hosting initiative for the Drupal development community. Josh Koenig will examine “The Cloud” as a concept, look at the marketplace for cloud services, and dig into what it takes to build an application on a cloud-based platform.

Our Interactive Culture Clouds

Were not sure about this one. Looks like it’s made for SXSW with its discussions about how business and love meet. We’re uncertain how the cloud plays into this one but just about everything does these days, doesn’t it? Next!

You Developed the Content — Now Build The Hardware

The cloud is sending developers back to the labs to rethink and build new hardware that fits the wave of cloud-based applications in the market. Cool! From the SXSW Guide:

“This presentation discusses how software/content developers can use open-source hardware to build devices that integrate tightly with their applications.”

Become Immortal: Understanding the Digital After Life

Now talk about ghosts in the machine. Just think, when we die our identities will float in cloud networks all over the world. This may be the most philosophical discussion around cloud computing that we see at SXSW. It’s time to explore the digital beyond!

Finally, can one man be a cloud? The cloud is just about anything at SXSW so a man on a bike with a wifi hotspot in his backpack must qualify. Look for “The Jason Cloud,” as you walk the streets of Austin. Considering AT&T’s service, you may want to hire a bike taxi and follow Jason around for a few days.

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Comscore Study: Social Gamers Want Marketing Offers For Currency

A new study by Comscore will be released on Wednesday that may give hope to social gaming startups trying to monetize users. 35% of the survey respondents said that they engage in “marketing actions” to earn virtual currency (such as watching a video, filling out a survey, etc.), and 53% said they be willing to consider marketing action for currency if given the choice.

The study was conducted by Comscore, sponsored by Offerpal, and included responses from 799 Comscore panelists who play games on social networks at least once per month. 54% of panelists play games at least daily.

This is good news for game developers who’ve had their monetization choices somewhat fenced in over the last few months. Gamers 25-34 are the most likely to earn virtual currency for marketing actions, according to the study – 71% of panelists in that age group said they are “very likely” to consider this.

The study also showed that about 30% of panelists don’t have the ability to pay cash for virtual currency. But more than half of all panelists, including a majority of those that can pay cash and a majority of those that cannot pay cash, were willing to consider marketing actions.

The bottom line of the study is that even users who have the ability to pull out their wallet want options when it comes to social games. And as long as they don’t get scammed along the way, we’re just fine with it. Watch a video in exchange for Zynga points? That’s a better deal than the credit card.

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Week in review: Nokia’s faces US challenges, plane crash kills three Tesla employees

Here’s our rundown of the week’s business and tech news. First, the most popular stories VentureBeat published in the last seven days:

Why can’t Nokia sell phones to Americans? — Nokia is the biggest mobile gadget maker in the world. But none of the company’s best models are available in phone stores in the rich-geek neighborhoods of downtown San Francisco. Paul Boutin investigates why that is.

Macworld iPad panelists defy Steve Jobs’ snub of show — This year’s annual Macworld conference was missing a key component: Apple. But that didn’t stop attendees from packing into an auditorium last Saturday to hear four serious Mac geeks talk about the iPad tablet computer, even though there were no iPads in the room, nor anywhere else at Macworld.

The best way to beat the iPhone? Don’t try to copy it — Designer Christian Lindholm looks at past attempts to imitate the look and feel of the iPhone. He concludes that other handset makers need to stop copying the form factor of Apple’s device and instead differentiate themselves in other ways.

Mobile World Congress 2010: Nokia out, Google in, Apple in your pocket — Last week’s Mobile World Congress 2010 was a time of great excitement and trepidation for all connected with the mobile industry. Before the conference, Lindholm looked at some of the important trends.

Incredible shrinking pico projectors will infiltrate more phones and gadgets — Texas Instruments announced a new chip set that will allow pico projectors to be built into smaller devices across a wider range of products. To date, these small projectors have been built into more expensive cell phones and chunky projectors. But with the nHD chip set from TI, the devices can be built into small phones and handheld gadgets.

And here are five more stories we thought were important, thought-provoking, or fun:

Three Tesla employees dead in plane crash: CEO Musk, execs not involved — A small passenger plane piloted by a top executive at Tesla Motors crashed into a house in East Palo Alto, Calif. before 8 a.m. on Wednesday, killing the pilot and two other passengers — all employees at the electric car company.

Android tablets resurface at the Mobile World Congress — Apple is getting all the attention right now for its shiny new tablet device the iPad, but Google and its partners may be about to steal the spotlight. At the Mobile World Congress in Barcelona this week, VentureBeat’s Matthaus Krzykowski had the chance to play with a tablet device using Google’s Android operating system and running a Wired magazine application. Matthaus was super-impressed, and when Adobe and Wired later released a video of the app, I could see why.

Richard Garriott comes down to earth with Facebook game startup Portalarium — The last we heard from video game designer Richard Garriott, he was in outer space. Taking time off from game design, he dished out $30 million to take a private space flight to the International Space Station. Now he has come down to earth, coming out as one of the founders of Facebook game company Portalarium.

Buchheit’s lucky streak as an angel (and a founder) — Gmail creator, FriendFeed co-founder, and now Facebook employee Paul Buchheit has not only has had a stellar career as an entrepreneur and engineer. He’s also proving to be a savvy angel investor with four acquisitions of his portfolio companies in six months.

Yahoo-Microsoft search deal cleared by both U.S. and Euro bureaucrats — “We’ve received clearance from both the U.S. Department of Justice and the European Commission for our search agreement with Microsoft,” Yahoo senior vice president for search products Shashi Seth announced this week. Microsoft will provide Yahoo’s search results once the two companies complete their planned integration.

[bottom image via LALate News]

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Macworld iPad panelists defy Steve Jobs’ snub of the show

This year’s annual Macworld conference is missing a key component: Apple. The company — very likely Steve Jobs himself — decided last year that they weren’t getting enough out of Macworld.

This year, Macworld bravely carried on without an Apple booth or a Steve Jobs “One more thing …” keynote. With Apple nowhere to be found at San Francisco’s Moscone Center, there’s a new-Apple-gadget buzz missing from the show.

But in another way, Macworld has opened up. Daddy Steve Jobs and Mommy Apple PR are gone. Let’s party!

On Saturday afternoon, Macworld editor Jason Snell brought out four serious Mac geeks to talk about the iPad tablet computer, despite the fact there were no iPads in the room, nor anywhere else at Macworld. Macworld editor Dan Warren, Mac Observer and Macfixit writer Ted Landau, GDGT co-founder and Engadget veteran Ryan Block, and roaming columnist for Macworld and the Chicago Sun-Times Andy Ihnatko discussed their expected plusses, minuses, and ultimate uses for Apple’s tablet.

Instead of real iPads, the panel handled cardboard mockups. Conference emcee Paul Kent flung one, Frisbee-style, into the audience to warm up the crowd. He also promised a free iPad to the attendee who ended up holding a large green beachball the crowd had bobbled while waiting for the show to start

Panelits dove right into praising and panning the iPad. Ihnatko, who like everyone except Landau had handled a real one at Apple’s launch event, said the iPad stands out from previous Windows-based tablets because of its build quality. “You can tell you’re handling a premium product,” he said. “The device itself disappears after the first five seconds. You feel like you’re interacting directly with the mail app.” This has one potential downside, he said: You might stop paying attention and drop the thing. “I think a lot of people will go down to Walmart or Home Depot and get that grippy tape to put on the back.”

Landau said,  ”I think the majority of people who are happy with a laptop today will be happy with an iPad in three to four years.” That’s because developers will conjure up apps we haven’t thought of yet.

“Will I be able to use it as a phone?” Warren asked. “Or a camera?” Landau added.

Panelists criticized Apple without restraint for the company’s closed, intractable approval process for apps. Landau spun a funny parable in which he tries to use his Cuisinart toaster oven as a space heater on a cold day. Cuisinart customer support tells him his extension cord doesn’t say “Made for Cuisinart,” so it won’t work. And the Pop-Tars in his pantry won’t toast, because they weren’t purchased from Cuisinart’s online store. And in fact, the terms of use document that came with the toaster forbid even trying to use it as a heater.

“I tried to tell a friend about this, but he was totally unsupportive,” Landau joked. “He’s kind of a Cuisinart fanboy. ‘They’re just looking out for your best interest,’ he told me, ‘And those Pop-Tars really aren’t good for you anyway.’” That, Landau concluded, is how it feels to struggle with Apple’s app store.

Snell argued that he likes the app store because the apps almost always work flawlessly and don’t break his iPhone. “Why not an app store for the Mac?” he asked.

The toughest topic for panelists was the iPad’s use as a reader for electronic books, newspapers and magazines. Block said the iPad reaffirmed his Kindle, a much better dedicated device for reading entire books on a computer screen. “I can see a day when the Kindle is free,” Snell said, as a means of bringing customers into Amazon’s e-book embrace. Block agreed that a cheaper Kindle would sell a lot more books.

Snell concluded that it was too soon to forecast the iPad’s success, or even its modes of operation, for books. “iBooks was obviously a work in progresss,” he said of the book-reading app Steve Jobs demonstrated at the iPad’s launch event in January. “I think there’ll be fifteen different ways to read a book” on the iPad, he said.

Ihnatko blamed the Internet for making it hard for publishers to go digital. The Net, he said, treats expensive, hard-won, tightly written and thoroughly fact-checked investigative journalism with quickie blog posts. Internet users have been trained to believe that all content should be free. Ihnatko thinks digital rights management tools will be a boon to publishers, just as they were to music and movie companies. Once people find it’s easy to buy the New York Times or a novel online, he said, they won’t mind paying a small price for much better content than what they can get for free.

But publishers, like Hollywood, he concluded, will need to come to accept lower prices for each individual item online before they can really dive in and deliver the superior content for which iPad toters will pay.

For a blow-by-blow report on the event, see TUAW’s liveblog post.

(Disclosure: Macworld is owned and mostly run by IDG, the enormous tech-topics publisher — Macworld, PC World, Infoworld — that also owns the DEMO conference now produced by VentureBeat.)

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Open Thread: Dealing With Real-Time Negativity

I’m fresh off a Social Media Week panel with Collecta co-founder Brian Zisk and Stage Two marketing firm founder Jeremy Toeman; we’ve been chatting for the past couple hours on how to deal with the realities of the real-time web.

One of the greatest concerns folks in the audience had is how to deal with negativity – bad-review-type blog posts, angry tweets, disparaging comments, etc. – in an environment that’s instant, viral, noisy and difficult to control. While each of the panelists had their own answers, I’d like to ask our readers: How do you handle being smacked down, called out or criticized in a real-time web environment?

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Especially for brands and organizations that rely on community management, online CRM systems and social media marketing, being able to adeptly and quickly filter signals and take appropriate action is key to surviving in the real-time Internet.

But knee-jerk reactions aren’t always the best way to deal with negativity.

Toeman’s comment about the real-time web is interesting and insightful. “Where there’s smoke, there’s sometimes fire,” he said. “And sometimes, it’s just smoke.” Responding to every negative comment can sometimes create a legitimate “fire” in a situation where not responding would allow the (non)event to blow over.

Two fellows in the audience today asked how to deal with negative blog comments, either on one’s own (or one’s company’s) blog or on a third-party site. Since I’ve been spending more time reading our own comment threads – and interacting with readers that way – my immediate response is that one of the best ways to deal with negative comments is to leave them there and let them go without comment. Almost without fail, friends or fans will come to the defense of the product or idea being discussed without the brand or author having to do anything about it. That’s just the nature of community.

We all on the panel seemed to agree that often, learning to ignore unwarranted negativity can be a blessing, but it’s a learned skill that takes time and patience. The virtue of not reacting is one that most of us have had to learn the hard way after being tormented by the big, mean Internet, spinning our wheels and expending our social capital to fight battles we cannot win. Communicating this learned patience to clients and less experienced users is an important part of what true social media experts ought to be doing; in addition to encouraging dialog, we have to let others know that it’s sometimes ok to ignore negativity and remain respectfully silent.

The old adage “don’t feed the trolls” was admirably updated by Zisk, who said, “Don’t feed the trolls, unless you’re feeding them tranquilizers.” He said that often, angry people simply want to be heard and acknowledged; any attempt at self-defense or debate on the part of the brand or post author will simply escalate the negativity.

Another point where the three of us saw eye-to-eye is that age, experience and patience are great virtues, even in a fast-paced, real-time environment. Being able to predict which negative signals will dissolve into the ether and knowing which real issues need to be address, understanding different real-time community’s audiences and attitudes and knowing how to use each channel or platform – these are things that almost no 22-year-old “social media expert” will be able to do.

What’s your take on it? How do you personally deal with snipes, snarks or blatant attacks in real-time media channels? If you represent or advise brands, how do corporate communications change when real-time negative comments enter the conversation? Let us know in the comments.

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Who Uses Social Networks and What Are They Like? (Part 1)

A study released earlier this year by Anderson Analytics looked into the demographics and psychographics of social networking users on Facebook, MySpace, Twitter, and LinkedIn with a goal of providing marketers with information about users’ interests and buying habits as related to their network of choice. The end result is a detailed look at the profiles and habits of social networking users on the web today.

Some of the study’s findings echo things we’ve already heard. For example, Facebook users tend to be old, white, and rich. MySpace users are young…and fleeing. Other info is new: Twitterers are more likely to have a part-time job, LinkedIn users like to exercise and own more gadgets.

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Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb!

The Anderson study sampled over 11,000 GreenfieldOnline panelists (an online survey community) over an 11 month period to understand social networking services’ (SNS) reach and overlap among the U.S. Online Population. In May, the company surveyed an additional 5,000 panelists of which over 1,250 participated in an in-depth attitude and usage survey. They then grouped the participants into two categories: those who use social networks and those who don’t. To be considered a social network user, the participant had to use one of the sites in question in the past 30 days.

Of course, not everyone is devoted to one social network alone. The study found that there is some overlap between sites, as shown in the chart below.

Social Networkers, in General

Out of the 110 million Americans (or 60% of the online population) who use social networks, the average social networking user logs on to these sites quite a bit. They go to social networking sites 5 days per week and check in 4 times a day for a total of an hour per day. Nine percent of that group stay logged in all day long and are “constantly checking what’s new.”

Interacting with Brands

When it comes to brands online, the study found that:

• 52% of social networkers had friended or become a fan of at least one brand,
• 17% felt positive when seeing a brand on a social network,
• 19% felt negative when seeing a brand on a social network,
• 64% were neutral or didn’t care about brands on social networks,
• 20% would like to see more communication from brands online,
• 35% would not like to see more communication,
• 45% were neutral or didn’t care.

Social Networking Myths Shot Down

A couple of interesting things that came out of the study included the debunking of some social networking myths. Social networkers are not as interested in friending strangers or creating “fake” friends to boost their ego. Out of the group, 45% connect only to family and friends and another 18% will connect only to people they’ve met in person. In other words, two-thirds are connecting to people they actually know. Only 10% of those surveyed said they will friend anyone.

Also interesting is that only 15% of social networkers say they log on at work, thus debunking another myth about how prevalent social network use is at the workplace.

Non-Social Networkers

The study revealed the reasons why some online users aren’t into social networks. Surprisingly, it’s not because they hate technology – they spent just as much time on the web as the networkers do. Instead, they don’t use social media because either they don’t have the time, they don’t think it’s secure, or they think it’s stupid. Yet even out of the time-starved group, 22% report they’ll start using social media in 3 months and 27% said they’ll start using it in a year.

Continue to Part 2 for details on Facebook, MySpace, Twitter, and LinkedIn.

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Le Web 2009 Roundtable: What Makes A Platform, Exactly?

This is an overview of what was said during the panel conversation at Le Web on Platforms, which was moderated by our own Mike Arrington. (right)

Lots of panelists for this particular discussion – the conference organizers managed to get all of these people on one stage: Ethan Beard (Director, Facebook Developer Network), Cristian Cussen (Director of Business Development at Ning), Brandon Duncan (Director of Platform Engineering at LinkedIn), John Ham (Co-founder & CEO of Ustream), David Jacobs, (VP , Six Apart), Mike Jones (COO, MySpace) and Ryan Sarver (Director of Platform, Twitter).

Michael Arrington: As we’ve learned today, Facebook Connect has really exploded. MySpaceID has had less impressive growth. Any comment on that?

Mike Jones (MySpace): MySpaceID is generally available, we’ve seen it been used on thousands of publisher networks, it’s growing. We think of it as a healthy platform, but we’re obviously going to be pushing more weight behind it – it’s still definitely a vital part of our strategy.

So how many people are actually signing in to websites using MySpaceID?

MJ: I don’t have exact numbers, but we’re talking millions.

You don’t feel like the online identity race is pretty much over, and Facebook and Twitter won?

MJ: I think it’s healthy to have multiple digital identity providers, as long as it makes things easier for both publishers and users.

What about LinkedIn are you guys playing along?

Brandon Duncan (LinkedIn): We recognize the value of the systems, and consider us active in this field. We’re evidently more in the professional sphere than the personal one, and there’s loads of interesting things we can do.

It’s not just about signing in, of course, but also taking your social graph with you wherever you go on the Web. Thoughts?

John Ham (Ustream): the interactive piece of the platform pie, the social aspect of it, is evidently great for live events and thus live broadcasting. We’re showing that off here at Le Web with the livestreaming of the event online and via the iPhone app.

Christian Cussen (Ning): At Ning, we look at it this way: Facebook is great for people who already know each other, Twitter is great for realtime, MySpace for entertainment … at Ning we’d like to allow people who don’t know each other, connect. We’re trending away from the whole friending thing, letting people communicate without actually being connected on the network. We’ll accomodate both of course, we want to both amplify using existing platforms and at the same time make it as lazy as possible for our members to use Ning.

Okay, but Yahoo made great promises about its Inbox 2.0 too and now we see them teaming up with Facebook for the social aspect after all. Do you really think a combination is viable?

CC: Definitely. At Ning, you can have multiple profiles and run more than one network with a single sign-on – adding Facebook Connect as a layer is not going to be a conflict.

BD: Agreed, just take a look at our integration of Twitter and LinkedIn.

There have been rumors about Facebook Connect soon getting deployed all over MySpace. Any comment on that?

MJ: We’re not making any announcements today. Let’s just say we look at all platforms and all possible implementations based on their merit.

Let’s talk about the way developers should be treated by the entity running the platform. Apple hasn’t been treating developers the way they should have, but users don’t seem to be minding all that much. Even though there are capable open platforms out there. Thoughts?

Ryan Sarver (Twitter): we feel we have no choice but to treat developers within our ecosystem extremely well, we need that alignment.

David Jacobs (Six Apart): It’s important to have an open platform, and the iPhone is a unique case for a multitude of reasons. But anyone else would be playing with fire doing it the way Apple does today.

Ethan Beard (Facebook): We have more than 350 million members now, so that’s our key asset, it’s what can make our platform unique. What’s important to us is that user experience has to come first. I actually feel for the guys at Apple for having to manage their platform the way they are supposed to. But then again, our developers demand changes too, and we listen to them.

Is Facebook treating its developers too well, though? Are you being too nice (e.g. Scamville kerfuffle etc.)?

EB: We obviously try to balance things, but we realize full well that we’re unable to solve all problems upfront. We try to be a healthy ecosystem first and foremost, and we address problems quickly in my opinion. The balance between treating developers right and maintaining a high standard in user experience is really the key here.

MJ: Same at MySpace. You want to commit to everything you release to third-party developers, push out things incrementally.

JH: Being a developer on many platforms, I’d say most are treating us right. It’s important for us, evidently, we want them to pay attention to our needs.

Has Apple treated you well?

JH: We just announced the live broadcasting app. Continuing our efforts for the iPhone platform has paid off for us.

And why did you stick with them? Despite the policy, and just because it’s too important to ignore?

JH: It’s very much a strategic platform for us.

BD: You don’t want to prescribe too many things to developers. We want to leverage the developer community so we can have stuff built that we couldn’t or wouldn’t build ourselves. Finding that balance is crucial.

CC: We put the user experience first for Ning Apps. Our most valued users are our network creators, so we wonder how to enable people with limited means make money off our platform, easily and quickly.

Whatever happened to OpenSocial? We don’t hear about it often.

CC: All Ning Apps are based on OpenSocial, so it’s a very crucial element for our strategy.

DJ: we look and consider every platform, because you just never know when and on which one the next killer app is going to surface.

Is OpenSocial still: “build once, deplay anywhere”?

BD: We’re continuing to support opensocial, and we take it seriously.

MJ: OpenSocial is a big part of MySpace too, and it works great. We keep on trying to improve the standards around it. I don’t see any controversy here.

Twitter is still young, and I admit when I first wrote about it I didn’t see the potential. But you’ve also never had the ability to grow along with your users, as it has surged so quickly. Do you feel you’re finally getting ahead of the curve now?

RS: We’ve had to grow up a lot this year, and the partnerships with Google and Microsoft are helping us a great deal. If you look at the numbers, you’ll notice we’ve grown to become much more stable now compared to the early days.

Do you think you have what it takes to scale to a billion users, one of the self-declared targets for Twitter? Will you be able to maintain control over the basic plumbing and keep things centralized?

RS: We think about the future, but a lot needs to be determined still. We don’t have any solid answers to your question at this point.

We need more controversy in this panel. You’re all getting along too much for my taste. But maybe that’s also a sign of the times. What is a platform anymore, anyway?

MJ: well in my opinion what Apple has is not a platform, it’s just a store, like Walmart. MySpace is more of a platform in my opinion: we help developers enhance their applications, not just run and distribute them.

EB: I consider Walmart to be a platform, actually. After all, the store sells stuff that other companies make. We shifted from the App Platform, which was more tech-oriented at first, to Facebook Connect. Now that it’s as broad as it is, we evolved into thinking of FB Connect as a data access layer much more than a platform. After all, you can use it on the Web, for desktop clients, mobile apps, etc.

MJ: What we’re seeing right now is definitely a new type of animal. Twitter is a platform, but it’s also more than that. It’s a different beast, it’s new, and frankly I don’t know how to call it anymore.

Crunch Network: CrunchBase the free database of technology companies, people, and investors

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TUAW’s Steve Sande provides gift ideas on the latest MacJury podcast

Filed under: Odds and ends, Podcasts, Holidays

Here it is, T-7 days until Black Friday, and you don’t have any gift ideas?

I joined MacJury podcaster Chuck Joiner earlier this week to provide my ideas for gifting. This was part two of a holiday gift ideas episode on the popular podcast.

Joining me on the podcast were MacMouseCalls support genius (and grandmother) Pat Fauquet, Julio Ojeda-Zapata from the St. Paul Pioneer Press, and The Mac Observer’s Jeff Gamet.

Storage seemed to be a popular gift idea from the panelists, along with iPhone / Mac jewelry, video tools, and even some freebies. I take no responsibility for the singing that was taking place…

You can listen to MacJury Episode 918 at the MacJury website, or subscribe to the podcast in iTunes.

TUAWTUAW’s Steve Sande provides gift ideas on the latest MacJury podcast originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 20 Nov 2009 15:00:00 EST. Please see our terms for use of feeds.

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