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Posts Tagged ‘Search Yahoo’

Bing Keeps Growing While Yahoo’s Steady Decline Continues

Google’s dominance in the search engine market isn’t likely to end anytime soon, but Microsoft’s Bing managed to continue its slow but steady growth last month. According to the latest data from Compete, Bing’s market share only grew from 8.7% in August to 8.8% in September, but the total query volume on Bing grew 8.2%. All the other major search engines except for Ask (+1.3%) registered a decline in total search queries last month.

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Yahoo

Yahoo Search continues its steady decline. Yahoo Search lost another 1% market share last month and has now lost a total of 5% since September 2008 when it still owned 18.8% of the market according to Compete. The total search volume on Yahoo was down 8% and Yahoo served 100 million less queries in September than August.

Google, Ask and AOL Hold Steady

Google’s market share grew slightly from 72.3% to 72.6%, while Ask and AOL remained stable. Based on this data, Bing seems to be eating into Yahoo’s market share, but isn’t growing at Google’s expense.

Searches Per Day

Compete’s Mark Madjarac points out that Bing’s numbers are even more impressive when you take into account that Bing’s users tend to perform fewer searches on the service (5 searches per user per day) than Google’s users (5.6 searches). Yahoo users performed an average of 7.8 searches per day.

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Yahoo / Microsoft 110% rumor nixed

Update: Last night, AllThingsD — usually a reliable source on Yahoo stories — reported that Microsoft would give Yahoo 110% of the ad revenue it collected by selling ads against its Bing search engine on Yahoo sites. Instead, the official press release on the deal says Microsoft will give Yahoo 88% for the first five years of the deal. Our original and wrong post is below.

Yahoo’s ten-year search deal with Microsoft is pretty much a giveaway by Microsoft in order to grab a larger share of the Internet for Bing, Microsoft’s “decision engine” that it claims isn’t a Google-style search engine. For the first two years of the deal, Microsoft will pay Yahoo 110% of the revenue it takes in serving ads on Yahoo’s websites. Yahoo will separately sell premium ad deals for both companies.

The math-defying detail was reported last night by AllThingsD editor Kara Swisher, who also claimed her sources said that after two years, Yahoo’s take would drop to 90 percent. Microsoft won’t make an up-front payment to Yahoo, though.

[Image from helpmeto.info]

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Microsoft, Yahoo close to search, advertising deal

Yahoo and Microsoft are close to a search and advertising deal that would finally bring them together in a fight against Google’s dominance, according to the Wall Street Journal. Yahoo would use Microsoft’s Bing search engine for its properties and handle sales for some text ads in search results. The deal that would deliver the pair 30 percent of the search market against Google’s 65 percent.

For Microsoft, the agreement would give the company part of what it wanted in its failed takeover attempt last year and boost traffic for its newly launched Bing search engine. Yahoo would get to continue selling advertising and cut costs by relinquishing an expensive effort to keep up with Google’s search technology.

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