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Posts Tagged ‘Social Application’

Zynga Gives Every FarmVille User A Free Crunchie Award

Zynga’s FarmVille, with over 70 million monthly users, won the Crunchies Award for best social application last week. To celebrate, they are giving everyone on FarmVille a virtual gift in the form of the award.

There’s a story about the gorilla award that we give out to the winners. It was inspired by the movie 2001: A Space Odyssey, where the gorilla’s first use technology/tools (bones) after discovering the monolith. The full story, and a picture of the actual award, is here.

Anyway, I added the virtual Crunchie award to my somewhat neglected FarmVille farm, right between my chicken and my dairy farm. You can see it below. It’s not a bad likeness.

Make sure to add yours when you use FarmVille. And if you don’t like it, you can always sell it for 100 coins.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

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Friendster Strikes Deal With Yahoo Southeast Asia

More news from the social network Friendster. The site, which was acquired in December by Malaysian payments company MOL Global, has struck a deal with Yahoo Southeast Asia. The purpose of the deal is to integrate product features and cross-promote across both Friendster and Yahoo. Both Friendster and Yahoo stand to gain from the partnership as Friendster has a significant Asian audience and Yahoo also has a steady following in the regional area for certain web services.

Friendster, which was sold for just under $30 million, has over 90 million registered users and 90 percent of its daily traffic coming from Southeast Asia today. The partnership will involve a a new social application built by Friendster that will be prominently displayed on Yahoo Southeast Asia properties and a cross-promotion of Yahoo products on Friendster.

Yahoo Search will also feature results from Friendster user profiles and fan profiles, similar to the deals struck with Twitter and Facebook by the search giants. Friendster users will also be able to link their Friendster account to their Yahoo! account to share their Friendster network activity updates and inbox via their Yahoo accounts. So, users can check their Friendster account and send updates directly from their Yahoo homepage. Users will also be able to publish their Friendster network activity to Yahoo Messenger and other Yahoo applications.

The cross promotion between Friendster and Yahoo has already been implemented but the search results and activity update integration will be rolled out over the next few months.

Friendster, which was founded in 2001, has raised over $45 million in venture capital to date, and is sitting on some potentially lucrative IP. Friendster is no longer hot in the U.S. and still has members in the Asia/Pacific region. The social network, which just rolled out a much-needed redesign, appointed Richard Kimber as its new CEO, who used to head Sales and Operations in South East Asia for Google.

The partnership makes sense; and Friendster should be doing everything it can to try to own the user base in Southeast Asia, considering that the social network is performing poorly in other parts of the world.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

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Top 10 Startup Products of 2009

There were a ton of great products launched in 2009 by big companies and startups alike, but in this post we focus on the best products released by startups.

The easiest way to become a leading product in your industry is to meet a need better than anyone else. The following ten have proven themselves with great features, substantial marketplace momentum and, most importantly, a game-changing approach to solving a problem.

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Real-Time Reference – Aardvark: Reinventing Q&A, ReadWriteWeb covered Aardvark’s launch in March 2009. The service allows users to ask and answer questions through a network of friends via IM, iPhone application, Twitter, email or web interface. Because the system automatically routes questions to people with the right expertise, answers are fairly accurate and there is little need to use the service’s flagging system. The company claims that 90% of questions get answered in five minutes or less.

Location-based Apps – Foursquare: Launched at SXSW, Foursquare is a location-based social application where users check in on their iPhone at various businesses and compete against their friend network for points. ReadWriteWeb first covered the company’s launch in March. Since then they’ve partnered with Bay Area Rapid Transit and a number of businesses to offer location-based deals to users.

iPhone App Recommendation – Appsfire: In a world where iPhones seemed to saturate the earth, Appsfire offers a great way for users to share their favorites. Launched in August, ReadWriteWeb praised the convenience of the iPhone app. Four months after downloading it, many of our RWW teammates are still sharing their apps via the embeddable Appsfire widget and the iPhone application.

Real-Time Search – Collecta: If you’re interested in finding out the latest info on a particular product, Collecta offers real-time search with a variety of results including blog posts, photos and Twitter and Identi.ca posts. Launched in June, ReadWriteWeb covered the company’s release. In September the company released its API to developers.

Twitter App Discovery – OneForty: Dubbed the “unofficial Twitter app store” OneForty is a marketplace where Twitter developers add their applications for discovery. End-users can add their reviews and recommendation to be featured on the service’s front page. Launched in September, Oneforty breaks down the applications into easy to understand categories and features the most popular apps and recently uploaded apps on the homepage.

Next Page: Top 10 Startup Products of 2009 6-10

LinkedIn Hits 50 Million Users; Still a Roach Motel

One million new people signed up for LinkedIn accounts already this month, taking the professional social network past the 50 million user mark. LinkedIn has some of the most valuable user data in all of social networking, not just because its members are disproportionately wealthy, but because the site is one of the only places you can find a person’s occupational information and history.

“What do you do for a living” is one of the most potent questions a person can be asked and online that means LinkedIn. Unfortunately, in this era of data portability and connected social networks, LinkedIn isn’t playing very nicely.

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Every time I see a new social application online I think “it sure would be nice if a person’s job title and employer were displayed along side their profile on this service.” Where is that information? LinkedIn! Who won’t let startups access that info? LinkedIn!

Programmatic access to LinkedIn data is reserved for a very select few high-profile API partners. The company appears to operate under the assumption that only heavyweight partners could move the needle for its bottom line, not a thriving ecosystem of independent innovators. Hardly surprising for a company that spends so much of its time in public talking about how wealthy its users are.

FriendFeed used to include updates to your LinkedIn profile in the activity streams it displayed. That was great, but there was nothing official going on – FriendFeed was scraping LinkedIn. When LinkedIn added a layer of obfuscation over its HTML, FriendFeed took the hint and stopped, the now Facebook-owned company says.

Why not make LinkedIn all the more valuable by making it the currency that social sites all around the web make us of? Would that not drive all the more people to LinkedIn itself, to fill out their profiles there? It’s possible that LinkedIn has done a serious analysis of the benefits of a developer ecosystem vs. very limited partnerships and come to the conclusion that it has – but it still seems like a real shame.

Imagine the innovation that could be made possible by developer access to LinkedIn!

Congratulations to LinkedIn for hitting 50 million users. Now please open up the data! Otherwise we’ll have to cheer for a more open competitor to challenge your dominance in this market.

Discuss

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Preview: Foursquare’s New iPhone App Ups The Social Ante

While Foursquare’s apps on other platforms (Android, BlackBerry, and WinMo) have been garnering most of the buzz recently, the company remains firmly committed to the only app it developer entirely in-house: It’s iPhone app. In fact, it recently submitted a new version, 1.4, to the App Store for approval. I’ve had a chance to play with an ad-hoc build for the past couple of weeks, and it’s great. It significantly improves two key areas: Usability and its social layer.

See Who Else Is Here

The most important new feature of Foursquare 1.4 is that it now allows you to see who is checked into any venue at any given time. While previously, you had to rely on your main “Friends” tab to see a stream of where people were checked in, now you can click on any venue, click on the new “People” tab, and see who is there. If you see someone you are not currently friends with, you can click on their name, and you will load up their profile where you can add them as a friend.

On that profile page, you can also see their Twitter stream (if they have hooked up their Foursquare account to their Twitter account) and their Facebook profile (if they’ve hooked that up). What’s great is that the tweet stream loads up right in the app, while clicking on the Facebook profile loads the Facebook iPhone app (assuming you have it). Both of these features should allow you to determine if you want to friend that person or not.

Obviously, not everyone is going to love this ability to see everyone who is checked in at a place. Some will think this is an invasion of privacy, of sorts. But really, it’s a very nice extension of the social capabilities of the Foursquare app. For any social application to work, there needs to be a way to navigate its social graph. Previously, you could only add new friends by either entering their phone number, or looking up account by way of your Twitter friends. Neither of these methods are really ideal, and the idea of friending people that you actually see at places you frequent seems like a good one.

Respect The Mayor

Alongside being able to see who else is at a particular venue, you can also now see who the mayor is at any given time. A “mayor” of a venue is the person who has checked in there the most amount of times in the past 60 days. Battling for mayorships is a particularly fun element of Foursquare.

On your main friend stream you can also now see when your friends are checked in places that they’re the mayor of. With the new app, you’ll see a crown next to a person’s name if they’re currently the mayor of the place they are at.

Better Maps

One of the nice features of both the Android and the upcoming WinMo versions of Foursquare is that they have much nicer map integration than the current version for the iPhone. Version 1.4 changes that, as you can now click on the map in a venue’s “Details” section, and it will load a larger Google Map which you can manipulate just as you would the regular iPhone Maps application.

However, you still cannot get directions to a venue from your current location within the app (but you can do this by clicking through and going to the Maps application on the iPhone). More importantly, you still cannot see where your other friends are on the map. Such a Latitude and Loopt-like feature would be a very nice addition to Foursquare. The Windows Mobile version of the app should have this, I’m told.

Mayor Deals

Mayor deals, which we’ve previously covered, are also now much more visible in this new version. When you’re at a place that has a deal nearby, you’ll see a green ribbon alerting you about it. Clicking on that will tell you what the deal is, and where it is. They continue to extend these deals in new venues in various cities.

Location, Location, Location

A subtle, but potentially huge addition to the Foursquare app is the ability to see tweets nearby. Right now, this feature is a bit crippled, as it pulls them in based on location set in Twitter users’ profiles (what you say you location is in your profile, some people use exact coordinates provided by some Twitter apps). But when the Twitter Geolocation API goes live, this could be an awesome feature. And that’s why Foursquare included it, I’m told.

Basically, on a venue’s Details page, underneath the map there is a button to “View tweets nearby.” Clicking on this will show you a stream of tweets around that venue. When the Geolocation API is working, it should show what people are saying that are currently in and around that venue, which is another potentially powerful layer of social discovery.

Foursquare.com Finally

Foursquare formally announced its $1.35 million seed round earlier this week. Right now, the company only has 3 employees, but they hope to add a fourth soon. They also used some of their money to buy the important foursquare.com domain. Previously, they only owned playfoursquare.com, which obviously would confuse new users.

Interestingly enough, Foursquare is the name co-founder Dennis Crowley originally had wanted to use for his previous startup, Dodgeball (which was acquired by Google). Since he wasn’t able to obtain the foursquare.com domain at the time, he went with Dodgeball instead. He’s been trying for over 11 years to get the domain, so now that he has it, he’s obviously quite pleased.

Soon

Foursquare is still limited to a select group of cities that they’ve rolled the product out in (most recently, Vancouver), but soon they hope to start crowdsourcing cities, meaning opening them up for users to start populating venues. Right now, Foursquare mainly uses third party data for city population before they roll a new city out.

Foursquare submitted version 1.4 of the app for approval several days ago, so assuming there are no problems, it should be available soon. As usual, it will be free. Watch for it to appear here.

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tr.im Throws In the Towel

Nambu Networks, the company behind tr.im, pic.im, and the Nambu social application for Mac OS and iPhone has announced that tr.im will no longer be shortening URL’s for the public. According to a blog post, the reason behind the decision is Twitter’s decision to use bit.ly for their URL shortening, as well as the cost for servers and development while there are many other solutions for URL shortening.

Nambu Networks will now focus it’s attention on Nambu for Mac OS and iPhone.

tr.im did well for what it was, but, alas, it was not enough. We simply cannot find a way to justify continuing to work on it, or pay its network costs, which are not inconsequential. tr.im pushes (as I write this) a lot of redirects and URL creations per day, and this required significant development investment and server expansion to accommodate.

Nambu Network’s doesn’t specifically say how many URL’s have been shortened, but looking at Twitter, tr.im was quite popular. The URL’s already shortened with tr.im will not be affected, but all tr.im links will continue to redirect, and will do so until at least December 31, 2009.

tr.im has been added to the Deadpool.

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