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Posts Tagged ‘Social Networks’

iGroups: Apple Files Patent for Location-Based Social Networking App

Based on a patent filing that was published by the USPTO today, Apple could soon enter the location-based social networking market. The patent, which was filed in September 2008, describes a scenario where a group of users with mobile devices like the iPhone come together at an event like a concert, wedding, political rally or trade show. Normally, you would have to collect personal information from all the attendees you meet and then transfer this data manually into your existing social network if you want to stay in touch with them. Apple’s patent, however, describes a system where all of the devices in a specific location can automatically become part of a new social network based on their location. The patent filing refers to this service as iGroups.

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This could, for example, allow event organizers to provide attendees with additional content and services during the event and after it is over. The exchange of this information would be brokered by trusted devices at the event and information about the social network can be stored in the cloud and exchanged with other services.

Turning Ad Hoc Networks into Permanent Social Networks

As Apple notes in the patent (”Group Formation Using Anonymous Broadcast Information “), technologies like Bluetooth personal area networks allow modern cell phones to easily create ad hoc networks, but it is virtually impossible to recreate this network at a later time for users to continue their discussions or exchange additional content.

In a very detailed example, Apple’s patent describes how iGroups could automatically detect that a group of users is in or around a specific location (in the example, this event is Apple WWDC 2008). The iGroups service could then invite all the attendees to join this group and create a permanent social network for everybody who was in attendance and opts in to the group.

Will Apple Actually Do Anything With This Patent?

This, of course, isn’t Apple’s first patent for a location-based service. As with all of Apple’s patents, it remains to be seen if the company will actually release any product based on this filing. Given Apple’s position in the mobile market, however, it wouldn’t come as a surprise if the company decided to turn some of these patents into actual product.

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Digital Activism in China: A Discussion Between Ai Weiwei, Jack Dorsey and Richard MacManus

Earlier tonight, the Paley Center hosted a discussion about social media and digital activism with celebrated artist, architectural designer, activist and blogger Ai Weiwei, Twitter co-founder Jack Dorsey and ReadWriteWeb’s editor and founder Richard MacManus. The discussion touched upon a large variety of topics related to social media and digital activism in China, including translating Twitter into Chinese and Google’s exit from the Chinese market.

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Jack Dorsey joined the conversation via satellite from San Francisco. The conversation was moderated by Emily Parker, the Arthur Ross Fellow at the Asia Society’s Center on U.S.-China Relations, who is currently working on a book about China and the Internet.

To start out the discussion, MacManus pointed out that it was the read/write aspect of the Internet that spawned the growth of social networks like Facebook and Twitter over the last few years. In the Western world, this development allowed users to connect and express their thoughts freely. In China, however, even though the same tools are available as in the West, a lot of them are currently blocked and censored. In addition to this, Ai Weiwei noted that sites like YouTube, Facebook and Twitter, as well as TV channels like CNN, are currently blocked in China.

Even though there are a number of Facebook and Twitter clones in China, Ai Weiwei argued that those companies work within the framework that the Chinese government has set for them with regards to what users can say on these services. Ai Weiwei’s name, for example, can never be used on these sites without getting censored. Indeed, said Ai Weiwei, using Twitter in China is “very physical and dangerous.”

Translating Twitter

Asked about the reason for Twitter’s popularity among netizens, Ai Weiwei noted that services like Twitter and blogs are easy to use, but once he got too popular, his blog was quickly shut down. Even though Twitter has a 140-character limit, Twitter’s users in China can easily express in-depth thoughts because the Chinese language allows Twitter users to express 140 words on Twitter and not just 140 characters.

With regards to how Twitter is being used in China, Ai Weiwei noted that the most active Twitter users in China often use the service for political and philosophical discussions.

Jack Dorsey, after recapping the basic history of Twitter and his fascination with maps, and open, public databases, noted that messages on Twitter, even though they are often trivial, do show that “we are human” and remind us that we are all the same. Twitter, which he called a utility, was extended by the user and the developer ecosystem that grew up around it. Internet users across the world can now use it to communicate, talk to their governments, build a business and create political movements.

Ai Weiwei told Dorsey that the “Chinese people think you are some kind of God” because Twitter allows people to express themselves without worrying about censorship.

A lot of the discussion with Jack Dorsey focused on had to do with what Twitter can do to to help its users in China. Ai Weiwei directly asked Dorsey why Twitter doesn’t provide its users a Chinese-language version of Twitter. According to Dorsey, it is just a question of time and mostly a technological issue. Given Twitter’s problems with scaling the service, making it work for every character set creates some issues for Twitter because of the legacy framework that Twitter established in its early days. Currently, the company doesn’t really have the resources to devote to this. Doresey did, however, argue that users already know how the service is meant to work and understand the setup of the Twitter page.

Dorsey also noted that Twitter isn’t sure that it really wants to move into the Chinese market, but would like to offer a Chinese translation of its service at some point. Indeed, Dorsey noted that he wasn’t even aware that Twitter was blocked in China until just a few weeks ago.

Censorship and Twitter

MacManus then asked Ai Weiwei if the Chinese government couldn’t just censor Twitter or force Twitter to censor its service. Ai Weiwei, however, pointed out that Twitter could easily translate Twitter’s registration page to help Chinese users. He noted that he isn’t asking Twitter to set up an operation in China – he just wants Twitter to make the service easier to use for Chinese users and to translate large parts of the service. The Internet companies in China, as MacManus noted, tend to “self-discipline” themselves and censor their own content. MacManus wondered what would happen to a Chinese language version of Twitter, and if it wouldn’t just get blocked and censored just like other international services.

Ai Weiwei noted that a lot of international companies that would like to enter the Chinese market have a responsibility to not give up on basic human rights. While the discussion didn’t go into depth with regards to the issues surrounding Google’s exit from China, MacManus noted that Google was one of the few Western services that entered the Chinese market, even though it faced a strong Chinese competitor. According to MacManus, leaving the Chinese market was a “brave move” by Google that sends a strong message that these companies are willing to stand up to the Chinese government.

Twitter’s Moral Responsibility

Twitter and other technology companies have, said Dorsey, a responsibility to follow basic moral guidelines, and in his view, many technology companies have helped to push the messages of the U.S. government (and other governments) forward with regards to acknowledging human rights violations in China.

Asked specifically if companies do have a moral responsibility, Dorsey said that Twitter – as a company – is focused on opening information as completely as possible and wants to ensure that everybody can participate in the conversations on the service. Twitter, which according to Dorsey was founded around the principles of immediacy and transparency, allows users to create a shared experience among users around the world and create more empathy.

Towards the end of the discussion, Dorsey said that Twitter is just a tool and that it can’t change any governments itself, but that it is the users who can use it to change governments.

As MacManus noted during the discussion, it is people like Ai Weiwei that are using these tools effectively. One day, Ai Weiwei noted towards the end of the discussion, we won’t need tools like Twitter to change our governments anymore.

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LoKast’s Proximity Based Mobile App Takes Content Sharing To A New Level

Between the geolocation wars of Facebook and Twitter and the flux of geolocation-based social networks and mobile apps that have been hitting the market recently, the competition is tough. Today, mobile networking startup NearVerse, is launching a free iPhone app, called LoKast, which allows people to share media between iPhones at super-fast speeds. The kicker: the app connects people in its network based on proximity.

LoKast, which is actually short for “local-casting,” allows you to set up a profile that will list all of your photos, selected contacts, videos, web links and music on your mobile phone. You can select which content you’d like to include to the public and which content you’d like to keep private. When a LoKast user is in proximity (300 feet) of other LoKast users, the app will automatically discover other users nearby and allow the user to view and download their content. For example, you can see the iTunes library of any user who is in close proximity to you. You can choose to download a 30-second clip of any song to your own profile and can also follow the link to the iTunes store to purchase the music (LoKast collects an affiliate fee for this, of course). Similarly, you can download photos, videos and even contacts from other users into your profile. You’ll also soon be able to share apps on your phone with other users.

The beauty of Lokast is that it has its own internal network; eliminating the need for 3G connectivity to run the app, as LoKast works in subways, underground and heavily congested areas such as stadiums, where 3G connectivity is unreliable. The startup’s app is effectively all network based and currently has five patents for its proprietary technology.

LoKast is also partnering with bands to help market their content to users. LoKast has struck deals with music distribution companies including The Orchard, IODA and Monalis 360 to provide users with exclusive content within the LoKast app. And production companies, such as Mark Cuban’s Magnolia Pictures, are also using the service to promote their new films.

LoKast will soon be launching an Android app, and plans to launch integration with Facebook Connect. The app itself is incredibly simple to use and seems like it has potential to be a great way to share content on your mobile phone. Of course, some people may not feel comfortable sharing their personal content to complete strangers, so that may be a barrier for certain users.

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Comscore Study: Social Gamers Want Marketing Offers For Currency

A new study by Comscore will be released on Wednesday that may give hope to social gaming startups trying to monetize users. 35% of the survey respondents said that they engage in “marketing actions” to earn virtual currency (such as watching a video, filling out a survey, etc.), and 53% said they be willing to consider marketing action for currency if given the choice.

The study was conducted by Comscore, sponsored by Offerpal, and included responses from 799 Comscore panelists who play games on social networks at least once per month. 54% of panelists play games at least daily.

This is good news for game developers who’ve had their monetization choices somewhat fenced in over the last few months. Gamers 25-34 are the most likely to earn virtual currency for marketing actions, according to the study – 71% of panelists in that age group said they are “very likely” to consider this.

The study also showed that about 30% of panelists don’t have the ability to pay cash for virtual currency. But more than half of all panelists, including a majority of those that can pay cash and a majority of those that cannot pay cash, were willing to consider marketing actions.

The bottom line of the study is that even users who have the ability to pull out their wallet want options when it comes to social games. And as long as they don’t get scammed along the way, we’re just fine with it. Watch a video in exchange for Zynga points? That’s a better deal than the credit card.

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Sobees Streamlines Native Twitter Client For Windows, Integrates Realtime Search

We’ve written about Twitter client Sobees, which is working to create the best social media client on the market, competing with both TweetDeck and Seesmic. Today Sobees is releasing a new version of its Windows native desktop app built in .NET, complete with realtime search, a redesign and more.

The new client includes support for Facebook, Twitter, MySpace, FriendFeed and LinkedIn (which was added late last year). The most significant addition is the availability of realtime search on the client, with the ability to search Twitter, Friendfeed, OneRiot and FacteryLabs from within the application. Sobees integrated elements of its newly launched realtime web dashboard to power search in the client.

Sobees has also added drag and drop technology for columns in order to change the place of a column within the client. Other technical updated include the ability to preview Tweets and maps, translate messages, and see pictures posted on TwitPic from within the Tweet. And Sobees will break out threaded conversations you have with friends.

Sobees is competing in a crowded space where each client continues to innovate and offer users more options for managing their social media accounts and the reealtime web. For example, Seesmic has incorporated Ping.fm, to allows users to update more than 50 different social networks at the same time. And TweetDeck now incorporates YouTube and Flickr within its client. For now, Sobees doesn’t have any mobile clients but we are told that iPhone and Android apps are coming soon.

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CheapTweet Wades Through the Sea of Tweet Deals

Whether a website sells off your email address or forces you to install some pop-up plagued toolbar just to get 10% off your next online purchase, searching for online coupons can involve treading in dangerous waters. Enter CheapTweet, which uses both algorithms and crowdsourcing to verify its content, and suddenly looking for the best deals online isn’t quite so scary.

The self-described “Twitter-based social deals search engine site” does precisely that – it finds tweets about deals and coupons through a custom search algorithm and then allows its users to upvote or downvote the deals on its site.

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Tweeting deals, if your wondering, can be big business. In 2009, Dell made more than $6.5 million through Twitter deals and CheapTweet probably sent a few of those customers their direction. The ad aggregator is actually celebrating its 5 millionth indexed deal with a roll-out of a refurbished website, which includes upgrades to its search engine, the voting mechanism, a redesign and and new feature, the “DealStream”.

CheapTweet allows its users to search for deals by category and keyword and will customize the stream of tweets according to their votes and Twitter conversations. They can also up and down vote tweets, like they’ve become accustomed to on sites like Reddit, Digg or Google Moderator. The “DealStream”, which contains a user’s customized results, can also be read as an RSS feed.

As CEO Hayes Davis points out in a press release, CheapTweet is poised to help distinguish the good from the bad as more and more companies prepare to monetize through Twitter.

“Online channels will only become more cluttered, as social networks start to monetize with ads,” said Davis. “CheapTweet’s service makes it easier for shoppers to sort through the clutter online and shop more effectively.”

We’ve not only heard a number of rumors and anonymous tips on what the Twitter ad platform will look like, but other companies like 140 Proof have begun to enter the market, bringing tweet-like ads to third party clients. This doesn’t even account for the vast number of small businesses taking advantage of the service to pass out Web-only deals and coupons.

With all of these ads, CheapTweet will help weed out the bad apples. Its users down vote nefarious tweets, the algorithm cuts out spam using a form of natural language processing and the multiple tweets about the same deal are combined to cut down on the noise.

We think that a service like CheapTweet has found a perfect niche and its the ideal service to recommend to your less technically-savvy relatives, as well as those just looking for a deal. Like we said, searching for online deals can put you in some dangerous waters and this service helps clear out some of the flotsam and jetsam.

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Boomers Slowly Joining the Mobile Web

New statistics about baby boomers’ usage of the mobile web are here, and the news, sadly, is not surprising. This generation of users (ages 45 and older) has been slow to adopt mobile Internet technology. However, that’s not to say they aren’t getting on board with the mobile web revolution – they’re just taking a little more time to get here than the other demographic groups surveyed.

Today, only 55% of boomers consider their mobile phone a necessity, a number which likely shocks younger generations whose attachment to their handheld device is so strong, they claim to “feel naked without it.”

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Boomers: Slow to Adopt New Technology

The delay with which baby boomers embrace new technologies isn’t limited to the mobile web – this is just the next item in a series of technology trends where boomers seem to lag behind. Outside of the pro-social media analyst group Forrester (whose reports we desperately want to believe), most studies show boomers have been slow to adopt new technology, be it social networks or smartphones.  

Although as of summer 2009, older users were joining Facebook in record numbers, even outnumbering high school students on the site, it took a long time for them to get there. This group of technology users is definitely not filled with early adopters. Instead, boomers need to wait and see the benefits of a new technology before signing on, or so says eMarketer, the analyst firm who released this latest mobile web report. On Facebook, that benefit was likely the “network effect” – enough of their friends urged them to join at the same time as their younger family members were busy posting photos and videos of the boomers’ grandchildren, something boomers didn’t want to miss out on.

Stats on Boomers and the Mobile Web

As for the mobile web, although the technology in question is different, the desire (or lack thereof) to participate is the same. Until the boomers see a real need for the mobile web, smartphones and the accompanying mobile apps, they’ll get by just fine without it, thank you very much.

A few key stats from eMarketer’s report:

• 85% of baby boomers own a mobile phone, but the majority own feature phones (non-smartphones)
• 55% consider their mobile phone a necessity
• Boomers make up only 19.6% of touchscreen phone users
• Boomers make up only 21.1% of smartscreen phone users
• Younger boomers (ages 45-54) are more likely to own a smartphone or touchscreen phone than older boomers

Things are Changing

As Lisa E. Phillips, eMarketer senior analyst, kindly puts it, “boomers are underrepresented among smartphone users.” The good news is that’s starting to change. Slowly but surely, boomers are becoming more interested in smartphone devices. Phillips notes that their interest is influenced by the prevalence of smartphones in the marketplace combined with a down economy which is forcing boomers to forgo retirement. Because many smartphones have a business aspect to them, boomers are starting to see the appeal of these devices.

However, the most important factor slowing their adoption is price. As carriers reduce prices for both phones and data plans, many more boomers will join their younger counterparts to become mobile web users themselves.

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Socialtext 4.0 brings stronger group features to business microblogging and more

Socialtext, a startup that offers a variety of collaborative tools to businesses such as wikis, company social networks, and Twitter-style microblogging, launched version 4.0 of its platform today. There are several new features, a number of them revolving around helping users find what’s useful in all the activity and chatter of a big organization by focusing on particular groups or conversations.

For one thing, users can now create collaborative groups, where an individual team gets its own workspace, which can be public or private. These groups can use any of the tools available in Socialtext, and they be used as either a permanent, longstanding team, or created on-the-fly, around a specific project or assignment. As one example of where these groups features might be useful, co-founder and President Ross Mayfield pointed to a team responsible for handling internal corporate communication. That’s a team that needs to have a lot of internal discussion before it came present its message to the company as a whole, and it could use a private Socialtext Group to do that.

Within Socialtext’s microblogging side, you can now divide posts into different channels, presumably reflecting different topics and teams. One thing that seems particularly useful is the ability to choose which of your own posts go to which channel, compared to groups on Twitter, where all of your posts show up regardless of topic. Socialtext is also adding the ability to search the microblogging feed, and to “flashback” through a conversation, so that you’re not just seeing a post stripped of context, but also the previous post that someone was responding to.

A final new feature allows you to see whether someone is actually logged into Socialtext in a given moment, so you can reach out and have a real-tiem conversation with them if needed.

The Socialtext 4.0 launch was also my first chance to talk to Christopher Lynch, who now manages the company’s marketing. Lynch used to be a writer at CIO magazine, so I asked for his perspective on how Socialtext stands out from competitors like Yammer, PBworks, and many others.

“There’s a lot of players, and it feels like there’s a new vendor cropping up every day,” Lynch said. “What makes Socialtext unique is that it’s taking social software and applying it to core businesses processes so that people actually get work done.”

Mayfield added that where many companies offer tools that exist “above the flow” of employees’ everyday work, Socialtext provides tools “within the flow.

The Palo Alto, Calif. company says it has 6,500 customers. Its investors include Draper Fisher Jurvetson, SAP, and Omidyar Network.

Companies: Socialtext

People: Christopher Lynch, Ross Mayfield

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