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Posts Tagged ‘Social Strategy’

Yahoo Acquires Citizen Sports

Yahoo has just confirmed that it has signed a definitive agreement to acquire Citizen Sports.

Citizen Sports has a range of products related to fantasy and real-life sports, most of which incorporate social features. Along with web based leagues and applications on Facebook, the company also offers applications for the iPhone and Android.

The company raised $10 million from Radar Ventures in 2005, when it was previously called Protrade.

The news confirms AllThingsD’s report earlier this week that Yahoo was considering buying a sports site.

Press release below:

SUNNYVALE, Calif, March 17, 2010 — As part of its ongoing commitment to be the center of people’s online lives, Yahoo Inc. (NASDAQ:YHOO) today announced it has signed a definitive agreement to acquire Citizen Sports (www.citizensports.com), a company that brings the world of sports to fans’ favorite social networking sites and mobile devices through innovative applications. This acquisition will strengthen Yahoo!’s social strategy of enriching, aggregating and distributing social content from across the entire Web, and offering a highly customizable social experience.

“Yahoo! is in a unique position to combine our deep expertise in content and aggregation technology to offer a highly personalized social experience,” said Bryan Lamkin, senior vice president, Consumer Products Group, Yahoo!. “Sports has been among the earliest online categories to experience rapid social proliferation, and the combination of Citizen Sports leading products with our world-class sports experience on Yahoo! Sports is a win-win for sports fans globally.”

Millions of people across the globe use Citizen Sports’ array of social and mobile products to play fantasy sports, fill out brackets, check live scores and read up-to-the minute news on sports including football, hockey, soccer, baseball, racing, rugby, hockey and cricket.  Yahoo! Sports’ content will be integrated into these products, creating a seamless experience for sports fans wherever they are.  On Yahoo! Sports, users will be able to broadcast their allegiances, create or join a conversation with friends and fans and cheer for their teams through Citizen Sports’ applications. This integration will further transform Yahoo! into a more personally relevant experience, drive deeper user engagement and create opportunities for advertisers to interact with audiences in new environments.

As the #1 destination for online Sports with more than 39 million monthly unique users in the U.S.*, Yahoo! Sports provides people with the most timely, relevant and comprehensive sports news, information and programming.  Citizen Sports’ network of popular applications for Facebook, MySpace, hi5, iPhone and Android span professional, college and high school sports.

“Citizen Sports was founded with the intent to enable fans to access news, scores and fantasy games on the platform of their choice,” said Mike Kerns, founder and CEO of Citizen Sports. “We look forward to becoming a part of Yahoo! and bringing our social experiences to their 600 million users around the globe.”

Citizen Sports was founded by Mike Kerns and Jeff Ma in 2004.  Since then the company has brought together millions of sports fans from around the world to enjoy sports and connect with their friends. Citizen Sports is based in San Francisco.

Yahoo! expects to complete this acquisition in the second quarter of 2010. Financial terms were not disclosed.

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Russian Social Strategy Game Raises $5 Million

We all know social games are hot right now, and that’s as true in Russia – a large and growing market – as anywhere else. Now Russian online game developer Nival Network has closed a $5 million round from an undisclosed investor but will use the funds to develop Prime World, its online strategy game with social networking features aimed at the Russia and former Soviet countries.

Nival Network is currently majority owned by founder and CEO Sergey Orlovskiy. Software vendor 1C Group owns a 30% stake in Nival Network, reports Quintura.

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