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Posts Tagged ‘Tweaking’

Facebook on Track for $1 Billion Revenue This Year

According to figures released today by the singularly focused blog Inside Facebook, the ubiquitous social network made upwards of $700 million in 2009 and is expected to reach a phenomenal $1 billion in revenues in 2010.

Year over year, Facebook’s revenues have typically doubled, from $150 million in 2007 to around $300 million in 2008 and so on.

The breakdown of revenue streams is fascinating, showing the extent to which well-targeted ads based on massive amounts of user data still drives how we monetize the Web.

These data also show how much some have underestimated the market for virtual goods and the real-world value of virtual currency – as much as $10 million in 2009 alone, still in beta and just for one social network.

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Last year, brand advertising and performance advertising are estimated to have netted $225 million and $350 million for the company, respectively. Microsoft ads alone brought in $50 million.

All this cash flow makes the $10 million Facebook earned from its still-in-beta Facebook Credits system seem puny. We wonder how much this figure will increase when Credits are rolled out for all users and all applications.

A common rumor about Credits is that this virtual currency will become the mandatory, de facto method of purchasing virtual goods – from Gifts to in-game accessories – on Facebook. If that were to happen, Facebook (which takes a 30 percent cut of all Credits revenue) stands to make a great deal more than $10 million as it takes on the role of virtual currency exchange.

Facebook has stated it will not comment on these figures or speculation about future revenues. However, it is completely clear that this company has found a way to make the Web dramatically profitable. They’ve done so by honing their revenue streams, getting creative with brands, tweaking their UX to maximize time and money spend on the site and targeting ads based on user data. And these revenues will only continue to grow as Facebook edges out competing networks for users’ attention and brands’ ad spend.

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Panasonic adds silver and pink body options to GF1, exhibits poor timing

It’s pretty much common knowledge these days that we’re big fans of Micro Four Thirds cameras, and while Olympus may already be shipping its second generation hardware, Panasonic is holding firm with the still highly desirable GF1. Tweaking up the formula just a tad, the company is throwing its Japanese audience a bone with a pair of frankly stupendous color options, led by the silver (looks more like gunmetal to us) number above. We’re digging the contrast between the black sections and silver body, though the real highlight must be that we don’t find the pink option (pictured after the break) intolerable. Good job by Panasonic on picking out these hues, but why on earth are they coming out on March 12 — shouldn’t the marketing department be aware of certain global consumerist events that exist pretty much exclusively to stimulate indulgent purchases of superficially appealing new gear?

Continue reading Panasonic adds silver and pink body options to GF1, exhibits poor timing

Panasonic adds silver and pink body options to GF1, exhibits poor timing originally appeared on Engadget on Fri, 12 Feb 2010 04:07:00 EST. Please see our terms for use of feeds.

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How would you change the TwitterPeek?

It’s Christmas day, so we’re asking you to go a little easy on Peek here, but we’ve got a sneaking suspicion that our request will be cutely ignored in comments below. This week’s episode of How Would You Change features Peek’s latest handheld — you know, the one that only does Twitter. We didn’t find the creature too incredibly useful / valuable during our time with it, but that’s not to say it couldn’t be molded into a pristine object of desire. Speaking of which, how would you go about tweaking or overhauling the TwitterPeek? Make the screen resolution higher? Change the user interface? Add support for apps, email and calling? Make Peek pay you to use it? Sound off below!

How would you change the TwitterPeek? originally appeared on Engadget on Fri, 25 Dec 2009 23:12:00 EST. Please see our terms for use of feeds.

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Motorola’s Shop4apps online Android app store discovered

Leave it to the gung ho gang at Android and Me to do some clever Googling and discovering Motorola’s web based Android app store, Shop4apps. The store has since been removed / made hidden, but not before we got a good glimpse at the whole shebang. There’s a MyLocker section to check your download history, the ability to re-download and transfer aspps to a new phone, and a special MotoAppstore client for downloading and installing the apps (which unfortunately wasn’t working yet). Frankly, the images aren’t too flattering, so we’re hoping for some further tweaking before it’s official launch. In the meantime, hit up the source link for more pictures.

[Thanks, Taylor]

Motorola’s Shop4apps online Android app store discovered originally appeared on Engadget on Sat, 12 Dec 2009 03:13:00 EST. Please see our terms for use of feeds.

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Pandora rolls into production this month, emulates Dreamcast now

The OpenPandora kids have dropped us a line to say that yes, finally, “after a lot of serious tweaking,” it looks like Pandora is ready to roll. And as an added bonus, they’ve given us a little demonstration of the open source game platform rocking a Dreamcast emulator. Not that you’ll be able to play The House of The Dead 2 flawlessly on the thing — apparently the CPU suffers from some sort of floating point unit problem and a great many texture / blending modes are not supported. So don’t abandon that Dreamcast Tablet just yet. As far as getting your hands on the handheld yourself, here’s the skinny: of the four thousand devices in the initial lot, there are about a hundred units unspoken for and still available for pre-order. Priced at $330 each, if you’re interested you’d better jump now — there won’t be another batch until 2010. In the meantime, you can see that Dreamcast emulator we told you about in action after the break.

[Thanks, Devon]

Continue reading Pandora rolls into production this month, emulates Dreamcast now

Filed under: Gaming, Handhelds

Pandora rolls into production this month, emulates Dreamcast now originally appeared on Engadget on Fri, 02 Oct 2009 13:57:00 EST. Please see our terms for use of feeds.

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Video: webOS 1.2 in action, LED notifications just a hack away

Palm might have tried to bottle up that webOS 1.2 leak the other day, but it looks like it was to no avail — videos of the new build in action have hit YouTube, and the hacking community has already ripped the code apart and found some new features. Just like we’d heard, the browser’s been updated and there’s revised and improved copy / paste functionality, but the big new feature seems to be email searching, which Pre owners have longed for since day one. Hidden deeper, it seems like the LEDs in the gesture area can be enabled for notifications by tweaking just a few lines of code, and there’s also the somewhat disconcerting addition of remote app kill switch for Palm, which would apparently let it delete apps anytime it wants. We’re sure this is just a cover-your-ass move as Palm prepares to open up the App Catalog — and it’s not exactly unprecedented — but it’s still a little disconcerting given how closely Palm seems to be monitoring Pre usage to begin with. Oh, but come on, let’s turn that frown upside-down — video of new features after the break.

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Continue reading Video: webOS 1.2 in action, LED notifications just a hack away

Filed under: Cellphones

Video: webOS 1.2 in action, LED notifications just a hack away originally appeared on Engadget on Sat, 05 Sep 2009 19:28:00 EST. Please see our terms for use of feeds.

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Video: Hands-on Creative X-Fi2, you get what you pay for

Look, you can’t expect a cheap, touchscreen media player to cut through polygons like a hot knife through butter. That’s just not how it works. And that 3.0-inch screen on Creative’s new X-Fi2? Resistive. We had a chance to go hands on with Creative’s little stop-gap (until the Zii can make it to product) touch-screen player here at IFA and it’s pretty much exactly what we expected… or maybe a little worse. The touchscreen responded so poorly to touch mashes that we asked Creative to reshoot the video out of embarrassment on their behalf. We’re not exaggerating. Still, it’s not a final product (there’s still tweaking to be done to the firmware) and you do get a lot of play for the buck (32GB for $230) if that’s all your looking for when it drops later this month. Watch the demo after the break — do it!

Continue reading Video: Hands-on Creative X-Fi2, you get what you pay for

Filed under: Portable Audio, Portable Video

Video: Hands-on Creative X-Fi2, you get what you pay for originally appeared on Engadget on Wed, 02 Sep 2009 14:06:00 EST. Please see our terms for use of feeds.

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Ben Heck realigns Xbox 360 pad for improved awesomeness

If you’ve spent any time on Engadget before, you’ll be aware that we’re big fans of Ben Heck and his tireless modding, tweaking and hacking (or is it Hecking?) of console hardware. The latest feather to his cap comes in the form of a customized Xbox 360 controller, which sees its D-pad and action buttons swapping places in an effort to help a handicapped gamer get his proverbial groove on. The trigger buttons are also flipped, but the pièce de résistance is the inclusion of four extra action buttons along the bottom of the controller that make one-handed gaming totally feasible. Check ‘em out after the break.

Continue reading Ben Heck realigns Xbox 360 pad for improved awesomeness

Filed under: Gaming

Ben Heck realigns Xbox 360 pad for improved awesomeness originally appeared on Engadget on Wed, 02 Sep 2009 10:34:00 EST. Please see our terms for use of feeds.

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